2025 Protective Life Insurance Review: Rates, Pros & Cons


Read our comprehensive Protective life insurance review to learn about available policy options, pricing, pros, and cons in 2025.

Find out if you're overpaying for life insurance below.

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Updated: October 20, 2025

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At a Glance: Protective Life Insurance

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Protective

MoneyGeek Rating
4.7/ 5
4.8/5Affordability
4.6/5Customer Experience
4.3/5Coverage Options
  • Average Monthly Cost

    $37 (women); $44 (men)
  • Average Annual Cost

    $443 (women); $532 (men)
Key Takeaways
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Protective Life offers term lengths longer than the usual 30 years, up to 40 years. It also provides whole and universal policies.

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Most policies from Protective Life require a medical exam.

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Protective Life offers coverage amounts of up to $10 million to most applicants. Depending on the underwriting profile, some applicants may be eligible for up to $50 million in coverage.

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Protective Life is MoneyGeek's best life insurance company for 2025, earning an overall MoneyGeek score of 4.7 out of 5.

MoneyGeek’s Take: Is Protective Life Right for You?

Protective Life Insurance caters to individuals of different ages, offering policies for those aged 20 to 80 years old. It offers various policy options, including term, whole and universal products. You can also access different riders.

Backed by strong customer experience and financial strength ratings, Protective is suitable for individuals seeking a plan they can modify or enhance to meet their evolving needs over time.

Protective Life Policy Options Explained

Protective Life offers the three main types of life insurance, including term, whole and universal policies.

Term Life Insurance Options

Term life insurance is a type of life insurance policy that provides coverage for a specific period, such as 10, 20 or 30 years. The policy doesn’t build cash value and terminates at the end of the policy term.

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    Protective Classic Choice Term

    You can purchase Protective Life's Protective Classic Choice Term policy for 10 to 40 years. The minimum face amount for this policy is $100,000, and the maximum coverage amount is $50,000,000. If your needs change, it can also be converted to a permanent policy without a medical exam.

    Other policy features include guaranteed level premiums, an income-tax-free death benefit to your beneficiaries and a terminal illness rider allowing accelerated death benefits (subject to state law). A Protective Life term life policy is renewable. Your premium amount may increase at the time of renewal.

term life policy is ideal for those who want life insurance coverage for a specific period and are looking for an affordable, flexible policy that offers options to convert to a permanent policy if needed. It’s especially beneficial for those who want to provide their loved ones with an income-tax-free death benefit.

Average Cost of Protective Term Life Insurance
Data filtered by:
10 years
Select
Female
No
$100,000$5$58
$250,000$8$102
$500,000$14$170
$750,000$21$248
$1,000,000$25$301
$1,500,000$37$442
$2,000,000$48$578
$2,500,000$59$716
$3,000,000$71$855

Rates are based on average quotes for applicants with average weight and health ratings. Actual premiums will vary depending on your profile, lifestyle, health and coverage needs.

Whole Life Insurance Options

Whole life insurance is permanent life insurance that covers the policyholder for their entire life, as long as premiums are paid. Unlike term life insurance, which only provides coverage for a set period, whole life insurance accumulates cash value over time, and the policyholder can borrow against it. It also provides a guaranteed death benefit paid directly to the beneficiary upon the policyholder's death.

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    Protective Life's whole life insurance policy provides lifelong coverage at fixed premiums and builds a cash value you can access in an emergency. This policy has level premium payments, flexible death benefit options and guaranteed cash value growth.

Protective Life's whole life insurance is an ideal option for those seeking lifelong coverage with the potential to build cash value while also having the flexibility to choose their death benefit amount and the option to access their policy's cash value in the future. Whole life insurance is especially beneficial for those with a family history of health concerns, as it provides guaranteed coverage for the policyholder's entire life. Additionally, it can help with funeral expenses, offset the cost of inheritance or estate taxes and provide liquidity or retirement planning in the future.

Average Cost of Protective Whole Life Insurance
Data filtered by:
40
Male
No
$100,000$127$1,528
$250,000$318$3,820
$500,000$637$7,641
$750,000$955$11,461
$1,000,000$1,273$15,282
$1,500,000$1,910$22,922
$2,500,000$3,184$38,204

Rates are based on average quotes for applicants with average weight and health ratings. Actual premiums will vary depending on your profile, lifestyle, health and coverage needs.

Universal Life Insurance Options

Universal Life Insurance (ULI) is a type of permanent life insurance that offers flexibility in premium payments, death benefit levels and investment options. It combines the security of a traditional life insurance policy with the potential of an investment account. ULI allows policyholders to adjust their death benefit and premium payments to meet their changing needs. Protective Life offers three ULI options:

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    Protective Custom Choice Universal Life

    This type of ULI allows policyholders to select the coverage they need, along with the initial level benefit period of 10 to 30 years — similar to term life policies. Policyholders can adjust the coverage amount and exchange their policy for permanent coverage within the first 20 years, up to age 70, without another medical exam.

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    Variable Universal Life Insurance

    With this type of ULI, policyholders can allocate their premium payments among different investment options for potential high cash value accumulation. Its benefit includes guaranteed protection with upside potential, premium flexibility and investment options.

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    Indexed Universal Life Insurance

    Indexed universal life insurance offers the potential for cash value accumulation based on the performance of one or more stock market indices while protecting your earnings from downside risk with a minimum guaranteed rate. You have two options for your indexed universal life interest account.

    • Fixed account: Any premium you allocate earns interest at a specified rate.
    • Indexed account: Credits interest to your policy based on the positive performance of a specific index, with the potential to build up cash value, subject to certain caps and floors.

Universal life insurance is a great option for individuals looking for flexibility, potential for cash value accumulation and the security of a traditional life insurance policy. It’s especially attractive for those who want to adjust their coverage and premium payments over time to fit their changing needs.

Average Cost of Protective Universal Life Insurance
Data filtered by:
40
Male
No
$100,000$56$673
$250,000$140$1,683
$500,000$281$3,366
$750,000$421$5,049
$1,000,000$561$6,732
$1,500,000$842$10,098
$2,500,000$1,403$16,830

Rates are based on average quotes for applicants with average weight and health ratings. Actual premiums will vary depending on your profile, lifestyle, health and coverage needs.

Protective's Life Insurance Riders

A rider is an additional feature or provision that can be added to a life insurance policy to provide additional coverage or benefits. Common riders include waiver of premium, accelerated death benefit and return of premium options. Protective Life offers seven rider options.

Rider
Description

Accidental Death Benefit Rider

Provides an additional benefit in the event of accidental death. People who work dangerous jobs or in hazardous environments may purchase this rider to provide extra protection in case of an untimely death.

Accelerated Death Benefit Rider

Allows the policyholder to access a portion of their death benefit while they’re still living if they have been diagnosed with a chronic, critical or terminal illness. The funds can be used to cover medical costs or other expenses associated with the disease.

Waiver of Premium Rider

If you become disabled, can’t work and can't afford to pay your life insurance premiums, the waiver of premium rider can provide you with financial help. It ensures your policy remains in force and that your beneficiaries will receive the death benefits due to them.

Disability Income Rider

Provides the policyholder with a monthly income if they become disabled and can’t work.

Additional Purchase Option Rider (Guaranteed Insurability Rider)

Allows you to purchase additional coverage at predetermined times without having to provide additional proof of insurability. This option enables individuals to purchase additional coverage when their needs change without having to go through the underwriting process.

Term Insurance Rider

Provides individuals with coverage that meets their short-term needs and is often used to provide coverage until they can establish a permanent policy.

Children's Term Rider

This coverage is usually available for children 15 days to 18 to 25 years. It provides a low-cost form of life insurance that can be purchased in addition to a policyholder's existing life insurance policy. The coverage typically lasts until age 25 and is designed to provide financial protection for the policyholder's children.

How to Get a Protective Life Insurance Policy

Once you understand the available products, the next step is to learn how to purchase a policy. If your application to Protective Life is denied, it's also important to know the steps to take when dealing with rejection. In this section, we discuss both scenarios.

  1. 1
    Do Your Research

    Conducting research is the best place to start when looking for a life insurance policy. Protective Life Insurance's online resources, such as the life insurance calculatorpolicy finder tool or term life quote estimate generator, can help identify the right policy for you. You can also call an agent at 1-844-733-5433 to learn more.

  2. 2
    Compare Quotes

    It's important to shop around and compare quotes even if you find a policy that meets your needs. Various factors, like your age and gender, whether or not you smoke, your lifestyle, medical history and overall health, can affect your premiums. By exploring your options, you may find a policy with the coverage you need at a rate that fits your budget.

  3. 3
    Health Check

    After you complete your application and the required health check (which may include a phone interview and an in-person medical exam), Protective Life Life Insurance will review your information and let you know if your policy is approved.

  4. 4
    Approval

    Once you receive your policy, you can review the details with your agent.

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MEDICAL EXAM PROCESS

Most applicants need a medical exam, especially for coverage above $250,000. The exam is free and typically scheduled within 7-10 days of your application.

What to expect during your exam:

  • Height, weight, and vital signs measurement
  • Blood and urine samples (tests for health markers and substances)
  • Basic medical history questions
  • EKG for applicants over 50 or higher coverage amounts

The exam takes 30-45 minutes and happens at your home or workplace. Results usually return within one week.

What to Do if You're Denied Coverage

  • Contact Your Broker: If Protective Life declines your coverage application, contact your agent to learn the reasons behind the rejection.
  • Lifestyle Changes: Consider making improvements to your lifestyle to improve your health. Doing so could result in your application's approval and a potentially better rate.
  • Explore Other Options: Look at other insurance policies that do not require a medical examination. Although these may provide limited coverage or be more expensive, they are still an option.

Protective Life Claims Process

Protective Life's claims process helps ensure your loved ones can access benefits efficiently during a difficult time.

Beneficiaries should contact Protective Life's Claims Department at 1-800-424-1592 or visit the Protective Claims Center online. Protective Life sends a comprehensive claim packet within two to five business days containing necessary forms and submission instructions.

Required Documentation

Protective Life needs specific documents to verify eligibility and process claims efficiently:

  • Certified copy of the death certificate
  • Completed claim forms from Protective Life's packet
  • Original policy document or policy number
  • Beneficiary identification and proof of relationship
  • Beneficiaries can submit materials by mail, fax or email for claims under $500,000. Larger claims may require additional verification steps.

Processing Timeline

Protective Life typically reviews complete claims within two to three weeks, though timing varies based on complexity and state regulations. Most straightforward cases process quickly once all documentation arrives.

Factors that may extend processing:

  • Deaths during the two-year contestability period
  • Missing or incomplete documentation
  • Legal disputes or beneficiary complications

Protective Life Insurance Company Review: Bottom Line

Protective Life is a reputable U.S. life insurance provider offering affordable rates and multiple plan options, including term, whole and universal life insurance. The company’s A+ AM Best rating and solid customer satisfaction scores underscore its reliability. While a medical exam is required for most policies, Protective Life’s broad coverage limits, policy options and riders offer flexibility.

Based on our Protective life insurance review, this company is best suited for people seeking flexibility in coverage to meet their evolving needs over time.

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Protective Life Insurance Policy Review: FAQ

MoneyGeek answered the most commonly asked questions about Protective Life’s life insurance policies.

Can you borrow from your Protective Life life insurance policy?

What’s the maximum amount of life insurance coverage available from Protective Life?

Do life insurance policies from Protective Life pay dividends?

Can you get life insurance from Protective Life if you have cancer?

Do life insurance policies from Protective Life cover death by drug overdose?

Do life insurance policies from Protective Life cover death by suicide?

How We Rated Protective Life Insurance

Comparing life insurance companies means cutting through marketing promises to find what actually matters for your family's financial protection. You need to know if you can afford the premiums, trust the company to pay claims, and get the coverage that fits your situation. We focused our Protective Life analysis on these three critical factors.

We used three key categories to rate Protective Life insurance, with the company earning up to five points for each category. We applied the following score weightings:

  • Affordability: 55% - Premium costs drive most insurance decisions, so we weighted pricing heavily
  • Customer Experience: 30% - How the company treats policyholders during claims and service interactions
  • Coverage Options: 15% - Product variety and policy flexibility for different life situations

Our Rate Comparison Approach

We used a standard profile to obtain life insurance quotes:

  • 40-year-old male
  • Nonsmoker
  • 5 feet 9 inches tall and 160 pounds
  • Average health rating

This profile helps create consistent rate comparisons across insurers. We modified the profile by age, gender, height, weight, tobacco use and health rating to collect various quotes and determine average Protective Life costs for several customer types.

Coverage amounts analyzed:

We collected quotes for varying coverage amounts to understand how Protective's pricing scales with different policy sizes. This approach shows you how the company's rates compare, whether you need basic coverage or higher protection levels.

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About Mark Fitzpatrick


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Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.

Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!

Passionate about economics and insurance, he aims to promote transparency in financial topics and empower others to make confident money decisions.


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