Best Whole Life Insurance Companies (2025)


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Key Takeaways

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Whole life insurance provides lifelong coverage with fixed premiums and a cash value component that grows over time, making it ideal for long-term planning.

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Top providers like State Farm, Nationwide and Progressive stand out for their financial stability, customer experience and policy customization options.

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Insurer strength, policy flexibility and cash value growth are key factors when choosing a whole life policy.

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Ensure you're getting the best rate for your life insurance. Compare quotes from the top insurance companies.

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What Is the Best Whole Life Insurance Company?

State Farm is the best overall whole life insurance company with a MoneyGeek score of 99. Nationwide ranks highest for its buying process, while Progressive leads in customer satisfaction. Whole life insurance offers guaranteed death benefits, cash value growth and stable lifetime premiums. 

Compare the top providers in the table below to find the right fit for your needs.

OverallState Farm99$22
Buying ProcessNationwide98$16
Customer SatisfactionProgressive95$31

Overall Best Whole Life Insurance Company

With a MoneyGeek score of 99 out of 100, State Farm is the top choice for whole life insurance policies. The company received a perfect rating in financial stability, assuring policyholders of the company's ability to fulfill long-term claim commitments.

Company logo for State Farm
State Farm
MoneyGeek Score:
99/ of 100

Monthly Premium$22
Overview

State Farm has established itself as a reliable provider in the life insurance market. With 101 years in the business, the company brings a wealth of experience. Its whole life insurance policies are particularly noteworthy, especially its Limited Pay Whole Life product that offers level terms for 10, 15 or 20 years. These policies ensure lifelong coverage tailored to individual needs. The company's A++ AM Best rating underlines its financial stability, making it a trustworthy choice for those seeking a robust whole life insurance policy.

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MONEYGEEK EXPERT TIP

You can bundle life insurance with another State Farm product, such as auto or home insurance, to potentially save money.Mark Friedlander, Director, Corporate Communications, Insurance Information Institute

Best Whole Life Insurance for Buying Process

Nationwide, with a MoneyGeek score of 98 out of 100, received the highest rating for its buying process, demonstrating its commitment to customer ease and accessibility.

Company logo for Nationwide
Nationwide
MoneyGeek Score:
98/ of 100

Monthly Premium$16
Overview

Nationwide distinguishes itself with an unrivaled buying process, making it easier for customers to navigate the complexities of life insurance. With 97 years of industry experience, Nationwide offers a range of life insurance products, including whole life policies with two distinct payment options: Whole Life 100 and 20-Pay Whole Life. The Whole Life 100 option allows premiums to remain consistent until they cease at age 100. The 20-Pay Whole Life product keeps premiums consistent until you fully pay off the policy after 20 years.

The company's A+ AM Best rating also assures policyholders of its financial stability. If you value a straightforward buying experience, Nationwide stands as a compelling choice.

Best Whole Life Insurance for Customer Satisfaction

Progressive earned a perfect customer satisfaction rating, contributing to its MoneyGeek score of 95 out of 100. Although partners issue Progressive's policies, the company is the best provider for policyholders seeking an excellent customer experience.

Company logo for Progressive
Progressive
MoneyGeek Score:
95/ of 100

Monthly Premium$31
Overview

Progressive stands out for its commitment to customer satisfaction, as evidenced by its perfect rating in this category. With 86 years of industry experience, Progressive offers a wide range of life insurance products, including whole life policies. Although the company issues its policies through partners, it maintains a low rate of customer complaints, indicating high satisfaction among policyholders. The availability of online research materials and a mobile app adds to the convenience, although it's worth noting that its buying process and payment options are relatively limited. If customer satisfaction is your priority, Progressive is a solid option to consider.

Choosing the Best Whole Life Insurance Policy: Buying Guide

Whole life insurance offers permanent coverage, predictable premiums and a guaranteed death benefit, making it a solid choice for long-term financial planning. This guide walks you through how whole life policies work, who they’re best suited for, and what to consider when comparing providers. From evaluating cash value growth to insurer stability, the sections below will help you decide based on your needs and goals.

Factors Contributing to the Cost of Whole Life Insurance

Insurance providers assess a range of factors to calculate your premium. These elements can range from personal health status to geographical location. Understanding these factors can help you navigate whole life insurance costs.

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    Age

    Age is one of the primary factors and significantly influences the cost of your policy. Generally, younger individuals receive lower premiums, as insurers view them as lower risk.

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    Gender

    Insurance companies often differentiate quotes for whole life insurance based on gender. Typically, women may receive lower premiums due to a longer average lifespan.

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    Health Status

    Your overall health plays a pivotal role in determining your premium. A comprehensive medical exam may be required to evaluate conditions affecting your policy cost.

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    Lifestyle Habits

    Habits like smoking or excessive drinking can elevate your risk profile, increasing premiums.

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    Occupation

    Jobs that expose you to higher risks can result in increased policy costs. Occupations in fields like construction or aviation are often considered higher risk.

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    Coverage

    The more coverage you seek, the higher your premium will be. Balance your coverage needs with what you can afford.

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    Geographical Location

    Your place of residence can also influence your premium. Insurance providers may adjust whole life insurance quotes based on local mortality rates and other demographic data.

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    Additional Benefits or Riders

    Some policies offer optional riders, like long-term care coverage, which can add to the overall cost of your policy.

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MONEYGEEK EXPERT TIP

When you get a quote for whole life insurance, the sales illustration will depict cash value growth and potential whole life dividends based on historical data. Though the minimum cash value growth is guaranteed, dividend payments are not.

If you no longer want your whole life insurance policy, you can surrender it. You will receive any remaining cash value, but surrender charges may also be assessed. These charges vary by the company, which sets them for a specific period, known as a surrender charge period. Like a mortgage, the surrender charge period front-loads the interest, meaning you will pay the highest charge in the first few years of the policy.

What Is Whole Life Insurance?

In general, life insurance is a policy that provides guaranteed cash value, level premiums and a death benefit. Whole life insurance is a type of permanent life insurance that covers you until death as long as you continue to pay your premiums. Some whole life insurance policies have a limited payment period, which means they will continue to accrue cash value after you pay the policy in full. For instance, a 20-year whole life policy requires 20 years of payments before policy fulfillment. This type of policy has a higher premium due to the shorter payment timeline.

Additionally, mutual whole life insurance companies may offer policies that include dividends. These are profits returned directly to the policyholders instead of stockholders. Policyholders can use dividends in various ways, such as taking them as cash, paying premiums, paying outstanding loans against the cash value or buying paid-up additions. Paid-up additions can increase the death benefit amount and cash value by using the dividends to purchase additional whole life insurance coverage.

When researching whole life insurance, it's important to consider the initial cost and the long-term benefits and potential for cash value growth and dividends. It's important to understand the details of this insurance, whether you're seeking the best whole life insurance policy for young adults, for families or looking for the top companies.

Whole Life Insurance vs. Term Life Insurance

Whole life insurance and term life insurance differ in several ways. Whole life insurance is a type of permanent life insurance, while term life insurance is temporary coverage. Both policies have level premiums, but whole life insurance provides lifetime coverage, whereas term life insurance expires once the term is over. If you renew term life insurance, you will have to pay higher premiums based on your current age.

Whole life insurance builds cash value and may come with dividends, which insurers don't offer with term life insurance. The ability to accumulate cash value and receive dividends makes whole life insurance more expensive than term life insurance. Despite the higher cost, whole life insurance provides lifelong protection and long-term financial planning benefits that term life insurance does not offer.

Who Should Buy Whole Life Insurance?

We recommend considering your specific insurance needs before purchasing whole life insurance. Term life insurance may be the best choice if your primary goal is to cover a temporary debt, such as a mortgage, or ensure your children can afford college after your death.

If you want to provide for funeral expenses or have a financial dependent that will continue for life, such as a special needs child, permanent life insurance like a whole life insurance plan may be a better choice. Whole life insurance gives policyholders guaranteed cash value, level premiums for life, guaranteed death benefit, cash value growth and dividends (if offered by your provider).

A combination of term life and whole life insurance may be the best solution. This strategy allows term life insurance to cover temporary needs while whole life insurance meets permanent needs. Your decision to purchase whole life insurance depends on your circumstances and financial goals.

Companies Offering Best Life Insurance Policy: Bottom Line

Whole life insurance offers stability, lifelong protection and a guaranteed cash value component, making it a valuable tool for long-term planning. State Farm ranks as the best provider with strong policy options and financial strength. Nationwide stands out for its smooth buying experience, and Progressive is a solid option for those who value customer-focused service. Comparing features like premium structure, policy flexibility and insurer reputation will help you choose the best whole life policy for your needs.

Compare Life Insurance Rates

Ensure you're getting the best rate for your life insurance. Compare quotes from the top insurance companies.

Why do we need ZIP code?

Whole Life Insurance Companies: FAQ

Find the answers to some of the most common questions about the best whole life insurance policies and companies.

What is the best whole life insurance?

Who has the best whole life insurance?

What is whole life insurance, and how does it work?

Who sells whole life insurance?

How do you get whole life insurance?

What is the main difference between whole and term life?

Which life insurance is best: term or whole?

Does having COVID-19 impact my eligibility to purchase a whole life insurance policy?

Finding the Best Whole Life Insurance Companies: Expert Advice

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Top-Rated Whole Life Insurance Companies: Our Review Methodology

Why Trust MoneyGeek? 
We analyzed 1,488 life insurance quotes alongside customer satisfaction, financial stability reports, product offerings and more to determine the best whole life insurance companies.

MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We chose to review these companies based on their broad national coverage and ability to provide an online quote.

MoneyGeek’s Scoring System
MoneyGeek ranked the top whole life insurance companies using the following weightings:

  • Financial Stability: 35%
  • Customer Satisfaction: 25%
  • Buying Process: 20%
  • Product Diversity: 20%

We did not include affordability in the calculation since we do not have quotes for whole life insurance policies. Of the companies that offer whole life insurance plans, we chose the one with the highest score.

Each company’s score incorporates the following:

  • Cost data obtained through online quotes
  • Financial strength ratings from AM Best and number of years in business
  • Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
  • Availability of tools to aid in the buying process, such as online product materials and multiple payment options
  • Diversity of life insurance products offered

Sample Customer Profile
MoneyGeek used a standard profile to obtain life insurance quotes:

  • 40-year-old male
  • Nonsmoker
  • 5 feet, 11 inches tall and 175 pounds
  • Excellent health rating

Premiums are based on the standard profile unless otherwise noted.

We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect various quotes and determine the best life insurance company for several types of customers. We also collected quotes for term life insurance with varying term lengths and coverage amounts.

We identified trends in the data set and used those patterns to calculate projections and extend the data beyond what was initially collected.

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About Mark Fitzpatrick


Mark Fitzpatrick headshot

Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.

Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!

Passionate about economics and insurance, he aims to promote transparency in financial topics and empower others to make confident money decisions.


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