When a hurricane makes landfall in Florida, the images are predictable: storm surge swallowing beach road mansions, news cameras on flooded coastal highways. Flood insurance is something coastal people have, and everyone else is mostly fine.
That assumption is wrong. And Hurricane Helene, which struck the continental United States in September 2024 as a Category 4 storm before driving severe inland flooding through the Appalachian region, made the cost of that assumption impossible to ignore.

