Updated: December 16, 2025
Advertising & Editorial Disclosure
Farm Bureau: Cheapest across most driver profiles. At $35 monthly for minimum coverage and $68 for full coverage, Farm Bureau saves drivers 40% compared to Richmond's average.
Travelers: Second cheapest at $35 monthly minimum and $70 full coverage. It's affordable for seniors and drivers with violations.
Auto-Owners: Third cheapest at $44 monthly minimum and $79 full coverage, with rates 28% below city average.
Cheapest Monthly Rates by Coverage and Driver Profile in Richmond:
Farm Bureau offers the cheapest minimum coverage at $35 monthly, tied with Travelers. For full coverage, Farm Bureau stays the cheapest at $68 monthly, with Travelers second at $70. Both save you over 39% compared to Richmond's average. Get quotes from at least three companies because rates vary by ZIP code and driving history.
| Travelers | $35 | $70 | -39% |
| Farm Bureau | $36 | $68 | -40% |
| Auto Owners | $44 | $79 | -28% |
| Geico | $54 | $101 | -10% |
| Mercury Insurance | $59 | $101 | -7% |
Not in Richmond? Read more about the cheapest car insurance in Virginia or the best car insurance in Virginia.
Teens and drivers in their early 20s pay the highest rates due to inexperience. Farm Bureau offers the cheapest full coverage at $139 monthly. Travelers charges $165, and Auto-Owners costs $188.
Young drivers can cut costs by hundreds of dollars annually by staying on a parent's policy instead of buying separate coverage. Defensive driving courses earn 5% to 15% discounts.
| Farm Bureau | $139 | $1,663 | -51% |
| Travelers | $165 | $1,977 | -41% |
| Auto Owners | $188 | $2,252 | -33% |
| Geico | $211 | $2,535 | -25% |
| Erie Insurance | $229 | $2,749 | -18% |
Senior drivers in Richmond pay lower rates than most age groups. Travelers charges the least at $95 monthly for full coverage. Farm Bureau costs $104, and Auto-Owners charges $118. Defensive driving courses earn seniors up to 10% discounts that last three years. Most insurers offer accident forgiveness programs for drivers 65 and older.
| Travelers | $95 | $1,137 | -36% |
| Farm Bureau | $104 | $1,243 | -30% |
| Auto Owners | $118 | $1,417 | -20% |
| Geico | $127 | $1,524 | -14% |
| Penn National Insurance | $129 | $1,543 | -13% |
Violations increase your rates, though insurers charge different amounts for the same infraction. Travelers charges drivers with at-fault accidents $48 monthly for minimum coverage, compared to Farm Bureau's $50. For speeding tickets, Travelers costs $44 a month, and Auto-Owners charges $48. Farm Bureau offers the best DUI rates at $45 monthly, with Travelers at $52.
Compare quotes after a violation, as rates differ by hundreds of dollars across insurers. Speeding tickets stay on your record for three to five years. DUIs and serious violations affect rates for up to 10 years.
| At-Fault Accident | Travelers | $48 | -50% |
| At-Fault Accident | Farm Bureau | $50 | -47% |
| DUI | Farm Bureau | $45 | -63% |
| DUI | Travelers | $52 | -57% |
| Speeding Ticket | Travelers | $44 | -44% |
| Speeding Ticket | Auto Owners | $48 | -38% |
Richmond rates span from $99 to $127 monthly for full coverage, depending on your ZIP code. High-risk areas like 23219 cost $127. Safer neighborhoods like 23250 cost $99.
Your ZIP code matters more than your neighborhood name when insurers calculate rates. Crime rates, traffic density and accident frequency create a $28 monthly gap between Richmond's most and least expensive ZIP codes.
| 23219 | $127 |
| 23225 | $123 |
| 23224 | $110 |
| 23298 | $109 |
| 23222 | $108 |
| 23223 | $108 |
| 23220 | $107 |
| 23232 | $103 |
| 23236 | $102 |
| 23227 | $102 |
| 23250 | $99 |
| 23173 | $100 |
| 23230 | $100 |
| 23226 | $101 |
| 23221 | $101 |
| 23236 | $102 |
| 23237 | $102 |
| 23227 | $102 |
| 23232 | $103 |
| 23220 | $107 |
Travelers leads Richmond's insurance market with a MoneyGeek score of 95 out of 100. It combines competitive rates with outstanding customer service scores and comprehensive coverage options.
Auto-Owners, Erie, Farm Bureau and Mercury are also great options. These insurers offer competitive rates, quality customer service and comprehensive coverage options.
| Travelers | 95 | 2 | 3 | 5 |
| Auto Owners | 95 | 3 | 1 | 7 |
| Erie Insurance | 90 | 7 | 2 | 3 |
| Farm Bureau | 89 | 1 | 5 | 9 |
| Mercury Insurance | 84 | 5 | 7 | 6 |
Cheapest rates for seniors and drivers with violations
Full coverage rates 39% below city average
4.2 out of 5 customer service rating
No rideshare coverage for Uber drivers
Limited online service and digital tools
Lower coverage options than competitors
Travelers ranks first in Richmond with the lowest rates for seniors and drivers with violations and a 4.2 out of 5 customer service rating. It charges full coverage rates 39% below the city average and provides 24/7 claim reporting through its mobile app.
Travelers handles weather-related risks with comprehensive coverage for Richmond's hurricane season. Its IntelliDrive program rewards safe driving with additional discounts.
Highest customer service score among Richmond insurers
Competitive rates for young drivers and seniors
4.5 out of 5 J.D. Power rating
Missing accident forgiveness and vanishing deductible options
Customer service delays during claims processing
Limited coverage benefits compared to top competitors
Auto-Owners ranks second in Richmond with a 4.5 out of 5 customer service rating and competitive rates for young drivers and seniors. It charges $44 monthly for minimum coverage and $79 for full coverage, both below city averages.
Auto-Owners combines 24/7 digital tools with local agents who understand Richmond's weather risks. It offers comprehensive weather-related coverage and fast claims processing for storm damage.
Richmond drivers pay elevated car insurance rates. Finding affordable coverage requires comparing quotes from multiple insurers.
Bundle auto with home or renters (15% to 25% off). Add multi-car discounts (10% to 25% per vehicle). Combine good driver, paperless billing and automatic payment for 30% to 40% total savings.
Move from $500 to $1,000 and save 10% to 15% annually. Choose only what you can afford in cash.
Rates change yearly as companies adjust for Richmond's risk profile. Your driving record improves after three years, unlocking lower rates.
Our Richmond insurance experts break down local coverage costs and options to help you secure affordable protection.
Richmond car insurance is moderately expensive. It costs $106 a month for full coverage. The most expensive location in Virginia costs $113 per month, and the cheapest costs $43.
Finding affordable car insurance in Richmond starts with understanding how insurers price policies across the city. Traffic congestion, theft risk and Virginia’ insurance requirements all shape your premium. Even within city limits, drivers in ZIP code 60628 often pay much more than those in 60631.
We partnered with the Virginia Bureau of Insurance and Quadrant Information Services to analyze hundreds of thousands of quotes from 12 insurers across every Richmond ZIP code.
Our ratings for the best car insurance in Richmond are calculated by a weighted score incorporating affordability (60%), customer experience (30%) and coverage options (10%).
Read more about our methodology, which reveals which insurers maintain competitive rates across Richmond neighborhoods and driver categories while delivering reliable claims service, not just advertised rates for perfect-record drivers.
About Mark Fitzpatrick
Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.
Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!
He writes about economics and insurance, breaking down complex topics so people know what they're buying.
