The best home insurance companies in South Dakota are American Family, State Farm, Nationwide, Farmers and Farm Bureau. Nationwide ranks first for coverage options and affordability, while American Family excels in customer service. Compare all our top picks below.
Best Homeowners Insurance in South Dakota
American Family is the best home insurance provider in South Dakota, earning a MoneyGeek score of 92 out of 100 and excelling in three of five key homeowner insurance categories.

Updated: November 6, 2025
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According to our 2025 research, the top three home insurance providers in South Dakota are American Family, State Farm and Nationwide.
American Family offers the best overall home insurance for most South Dakota homeowners. For newer homes, State Farm could be a more suitable option.
To choose the best option, determine your coverage needs, research costs and company details, and compare multiple quotes.
Ensure you're getting the best rate for your home insurance. Compare quotes from the top insurance companies.
Who Are the Best Home Insurance Companies in South Dakota?
| American Family | 92 | 3 | 1 | 3 |
| State Farm | 91 | 2 | 2 | 4 |
| Nationwide | 84 | 1 | 4 | 1 |
| Farmers | 79 | 4 | 3 | 5 |
| Farm Bureau | 72 | 5 | 5 | 2 |
*Our ratings consider various combinations of coverage levels, home features and homeowner details to identify the best overall options. Rankings may differ based on your specific profile. The tables below use the same methodology.
Best Homeowners Insurance Companies by Category
The best home insurance rankings can vary but we've summarized the top picks.
| American Family | 92 | Overall |
| State Farm | 92 | Older Homes |
| American Family | 92 | Newer Homes |
| American Family | 92 | High-Fire-Risk Areas |
| American Family | 93 | Bad Credit |
| American Family | 92 | With Claims History |
Best South Dakota Home Insurance Reviews
These are the leading home insurance providers in South Dakota.
American Family: Best Overall
American Family is our top pick overall due to its lowest complaint index in South Dakota, reasonably affordable rates and good coverage selection. According to J.D. Power, the company also ranked fifth overall in the nation for claims satisfaction, further solidifying its excellent customer service. American Family is also one of the only companies with a diminishing deductible coverage option, which lowers the price you have to pay out of pocket the longer you go without a claim.
| Newer Homes in High-Fire-Risk Areas | $123 | $1,471 |
| Newer Homes | $123 | $1,471 |
| Older Homes | $316 | $3,792 |
| Older Homes in High-Fire-Risk Areas | $316 | $3,792 |
Nationwide: Best for Affordability
While often not the most affordable provider, Nationwide has the lowest rates for both newer and older homes in South Dakota. The company also has one of the most extensive selections of add-ons, with unique options like better roof replacement and new belongings replacement. Standard policies also include credit card fraud protection.
| Newer Homes | $60 | $720 |
| Newer Homes in High-Fire-Risk Areas | $62 | $744 |
| Older Homes | $220 | $2,637 |
| Older Homes in High-Fire-Risk Areas | $227 | $2,727 |
How to Find the Best Home Insurance in South Dakota
We've developed a step-by-step guide to help you find the best coverage for your needs.
- 1Determine your coverage needs
Decide what coverage level you need. Consider your dwelling's value, the personal items inside and local risk factors.
- 2Research costs and discounts
Investigate how much home insurance costs in South Dakota and look for discounts.
- 3Find the best providers for you
Identify the cheapest home insurance in South Dakota by looking at customer service, pricing and endorsements.
- 4Compare multiple providers through all means
Thoroughly compare quotes from online and agent-based options.
Best Homeowners Insurance in South Dakota: Bottom Line
American Family, State Farm and Nationwide are the best-rated homeowners insurance providers in South Dakota. Still, shopping around and reviewing coverage details can help you choose the right insurer for your specific needs.
Best Home Insurance in South Dakota: FAQ
To simplify your search, we’ve answered key questions about selecting a home insurance provider in South Dakota.
Which company is best for home insurance in South Dakota?
American Family is the best homeowners insurance provider in South Dakota, thanks to its affordability, customer service and strong add-on coverage options. State Farm, Nationwide, Farmers, and Farm Bureau are also highly rated alternatives in the state.
Who has the most affordable homeowners insurance in South Dakota?
The most affordable homeowners insurance in South Dakota varies by individual circumstances. However, the average cost in South Dakota is $1,171 annually.
How do you get the best homeowners insurance in South Dakota?
To find the best home insurance in South Dakota, decide on your coverage needs beforehand, research costs and providers, and compare multiple options.
How We Decided the Best Home Insurance in South Dakota: Our Methodology
South Dakota homeowners face insurance challenges from severe weather patterns, including hailstorms, tornadoes, and winter blizzards that create frequent claims and drive up premiums across the state. We designed this scoring system to identify which insurers offer the best combination of affordable rates, reliable claims service, and adequate coverage for South Dakota's unique climate risks.
We evaluated companies across three weighted categories that reflect what matters most when you're buying home insurance in South Dakota:
- Affordability (55%): Premium competitiveness across various coverage levels and homeowner profiles, plus available discounts
- Customer Satisfaction (30%): Ratings from Trustpilot, app reviews, and industry sources like J.D. Power covering the buying process, policy management, and claims handling
- Coverage (15%): Number of add-on options, unique features, and availability throughout the state
Why these weights: Home insurance premiums in South Dakota represent a significant ongoing expense, making affordability the dominant factor for homeowners managing household budgets. Customer satisfaction carries substantial weight because you need an insurer that processes hail damage claims efficiently and treats you fairly when severe weather strikes. South Dakota's frequent storm activity means claims handling quality matters more than in states with calmer weather patterns.
Coverage options round out the evaluation because South Dakota homeowners often need endorsements for specific risks like wind and hail deductibles, backup sewer coverage during spring flooding, and equipment breakdown protection for HVAC systems working overtime during extreme temperature swings.
South Dakota's severe weather creates an insurance environment where claims frequency tests every company's commitment to fair treatment and efficient service. Our weighted scoring identifies insurers that balance competitive pricing with the financial strength and customer service quality you need when hail damages your roof or a tornado strikes your community. This approach helps you find coverage that actually protects you financially when South Dakota's challenging climate creates damage, not just policies with attractive marketing and low initial quotes.
About Mark Fitzpatrick

Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.
Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!
He writes about economics and insurance, breaking down complex topics so people know what they're buying.


