Oscar has the lowest rate in Iowa's health insurance market at $496 a month, $79 below the statewide average of $575, per MoneyGeek's analysis of 2026 marketplace plans. How narrow the gap is at the top matters more than that headline number. Oscar, Wellmark Health Plan of Iowa, Inc. and Avera Health Plans all land within $52 of each other, so plan type and deductible structure matter as much as the sticker price.
Iowa's marketplace has six carriers covering the state's 99 counties. That limited competition keeps rates relatively stable but also limits plan-type variety. Oscar has only EPO plans, and Ambetter has only HMO plans. Avera Health Plans is the only option for shoppers who need a PPO.









