Cheapest Car Insurance in Madison, WI (2025)

Madison drivers pay an average of $432 per year for minimum coverage and $1,008 per year for full coverage. Comparison shopping gives you confidence that you're getting the lowest rates.

• Cheapest minimum liability coverage: GEICO has Madison's cheapest minimum coverage at $220 per year ($18 monthly). That's 49% lower than the city average of $432, saving you $212 annually. Farm Bureau ranks second for minimum coverage at $267 per year ($22 monthly), a 38% savings compared to the city average.
• Cheapest full coverage: GEICO offers the lowest full coverage at $568 annually ($47 monthly), 43% below the city average of $1,008. That's $440 in annual savings. Travelers' full coverage costs $767 per year ($64 monthly), still 23% below the city average but $199 more than GEICO annually.

Young drivers in Madison have the highest car insurance rates, while adults and seniors enjoy more affordable options. Here are the most affordable car insurance companies in Madison by age group:

• Adults: GEICO at $18 and Farm Bureau at $22 monthly
• Seniors: Farm Bureau at $27 and GEICO at $33 monthly
• Young drivers: Erie Insurance at $50 and GEICO at $52 monthly

Students under 25 can slash their GEICO premiums by up to 15% through the Good Student Discount for maintaining a B average or higher. Seniors can reduce their Erie rates by completing the company's defensive driving course.

Car insurance is more expensive if you have driving violations. Here are your cheapest car insurance options in Madison by violation type:

• Accident: GEICO at $28 and Farm Bureau at $29 monthly
• Ticket: GEICO at $23 and Farm Bureau at $24 monthly
• DUI: GEICO at $41 and Travelers at $45 monthly

In Wisconsin, minor violations stay on your record for five years, but rates may decrease after three years.

Madison drivers see different car insurance rates depending on their neighborhood. The most affordable full coverage is found in ZIP code 53711 at $79 monthly, while residents in 53713 and 53704 pay the highest rates at $98 monthly.

Erie earned 91 out of 100 on MoneyGeek's rating scale, securing the top spot for car insurance in Wisconsin's capital city. Auto-Owners follows closely with a score of 90 out of 100, making both companies excellent choices for local drivers.

Erie Insurance delivers strong coverage options, earning high marks for the number of standard and specialty coverages available, plus unique add-ons. We evaluated factors like agent network ratings, complaint data from the National Association of Insurance Commissioners (NAIC), J.D. Power studies and multi-platform customer reviews.

Auto-Owners leads in customer service and claims satisfaction, providing support when policyholders need assistance most. Both insurers maintain strong financial stability ratings, ensuring reliable coverage protection.

See below for why each insurer excels and which fits your needs.

Madison drivers have some of Wisconsin's highest car insurance premiums, making smart shopping essential for finding affordable coverage that fits your needs:

Our insurance experts provide answers to common questions about finding affordable coverage in Wisconsin:

Madison drivers pay some of Wisconsin's highest car insurance rates. We built this analysis to help you find reliable coverage without overpaying for your specific situation.

We analyzed hundreds of thousands of quotes from major insurers using data from the Office of the Commissioner of Insurance and Quadrant Information Services. Our research covered all Madison ZIP codes and adjusted for driver profiles including age, driving record, credit score and military affiliation.

Our rating system weighs three factors:

Affordability (60%): Premiums matter most when you're deciding whether you can maintain coverage long-term. We compared minimum coverage (Wisconsin's state liability requirements) and full coverage (liability plus comprehensive and collision with $1,000 deductibles) to show savings across coverage levels.

Customer experience (30%): Google reviews and J.D. Power ratings reveal how insurers handle claims and resolve problems. This factor accounts for real customer interactions during stressful moments like filing winter weather claims or handling bicycle accident reports.

Coverage options (10%): More choices mean better odds of matching coverage to Madison risks like winter storm damage, bicycle-related accidents and varying theft rates across different neighborhoods.