Cheapest Car Insurance in Green Bay, WI (2026)

Green Bay drivers pay an average of $408 per year for minimum coverage and $924 per year for full coverage. Comparison shopping gives you confidence that you're getting the lowest rates.

• Cheapest minimum liability coverage: GEICO has Green Bay's cheapest minimum coverage at $230 per year ($19 monthly). That's 43% lower than the city average of $408, saving you $178 annually. Farm Bureau ranks second for minimum coverage at $260 per year ($22 monthly), a 36% savings compared to the city average.
• Cheapest full coverage: GEICO offers the lowest full coverage at $575 per year ($48 monthly), 37% below the city average of $924. That's $349 in annual savings. Travelers' full coverage costs $631 per year ($53 monthly), still 31% below the city average but $56 more than GEICO per year.

Car insurance rates in Green Bay vary by age, with younger drivers facing the highest costs. Here are the most affordable options by age group:

• Adults: GEICO at $19 and Farm Bureau at $22 monthly
• Seniors: Farm Bureau at $27 and GEICO at $34 monthly
• Young drivers: Erie Insurance at $47 and GEICO at $55 monthly

Young drivers under 25 can reduce their GEICO premiums through the good student discount, earning up to 15% off. Seniors aged 50 and above with Erie can complete an approved defensive driving course to get savings.

Car insurance is more expensive if you have driving violations. Here are your cheapest car insurance options in Green Bay by violation type:

• Accident: Farm Bureau at $28 and GEICO at $29 monthly
• Ticket: Farm Bureau at $23 and GEICO at $24 monthly
• DUI: Travelers at $39 and GEICO at $44 monthly

Minor violations stay on Wisconsin records for five years, with rates dropping after three years.

Green Bay neighborhoods show different car insurance costs depending on your ZIP code. Drivers in 54311 pay the least at $71 monthly for full coverage, while those in 54304 have the highest rates at $86 monthly.

Travelers and Erie both earned top ratings for car insurance in Green Bay, with Travelers taking the lead in overall performance. Travelers excels in affordability while maintaining solid customer experience ratings. 

We evaluated these companies using agent network ratings, complaint data from the National Association of Insurance Commissioners (NAIC), J.D. Power studies and multi-platform customer reviews to assess how well insurers handle claims and support policyholders.

Travelers has competitive pricing and comprehensive coverage options, earning high marks for the number of standard and specialty coverages available, plus unique add-ons. Erie Insurance delivers strong customer experience with reliable claims handling and policyholder support. Both insurers maintain excellent financial stability ratings.

See below for why each insurer excels and which fits your needs.

Green Bay residents have high car insurance costs compared to other Wisconsin cities. Shop around, secure better rates and select appropriate coverage:

Our insurance experts provide answers to common questions about affordable car insurance in Green Bay:

Green Bay drivers pay some of Wisconsin's highest car insurance rates. We built this analysis to help you find reliable coverage without overpaying for your specific situation.

We analyzed hundreds of thousands of quotes from major insurers using data from the Office of the Commissioner of Insurance and Quadrant Information Services. Our research covered all Green Bay ZIP codes and adjusted for driver profiles including age, driving record, credit score and military affiliation. This approach reveals which insurers offer competitive rates for drivers like you, not just average citywide prices. The analysis was complicated by Green Bay's specific risks including harsh winter weather, higher property crime rates and increased tourist traffic during football season.

Our rating system weighs three factors:

Affordability (60%): Premiums matter most when you're deciding whether you can maintain coverage long-term. We compared minimum coverage (Wisconsin's state liability requirements) and full coverage (liability plus comprehensive and collision with $1,000 deductibles) to show savings across coverage levels.

Customer experience (30%): Google reviews and J.D. Power ratings reveal how insurers handle claims and resolve problems. This factor accounts for real customer interactions during stressful moments like filing winter weather claims or handling hit-and-run accidents.

Coverage options (10%): More choices mean better odds of matching coverage to Green Bay risks like winter storm damage, uninsured motorists and theft in high-risk areas.