- Cheapest Full Coverage: GEICO $47/month
- Cheapest Minimum Coverage: GEICO $18/month
- Cheapest for Teens & Young Adults (16–25): Erie Insurance $146/month
- Cheapest With a DUI: GEICO $42/month
- Cheapest With an At-Fault Accident: GEICO $28/month
- Cheapest With a Speeding Ticket: GEICO $23/month
Cheapest Car Insurance in Madison, WI (2026)
Updated: September 16, 2026
Advertising & Editorial Disclosure
Cheapest Car Insurance in Madison for Full and Minimum Coverage
GEICO offers Madison's cheapest minimum liability insurance at $18 per month ($220 a year), 44% below the city average of $32, a savings of $14 a month, or $168 a year, over paying the city average. Travelers is second-cheapest for minimum coverage at $32 monthly ($384 a year), exactly at the city average, a $14 monthly difference from GEICO.
GEICO also has the cheapest full coverage at $47 per month ($568 a year), 34% below the city average of $71, a $24 monthly, or $288 annual, savings. Travelers is the next-cheapest competitor at $64 monthly ($768 a year), a $17 difference from GEICO.
Because violation surcharges in Madison vary sharply by insurance company, your driving record moves your quote more than your coverage choice does. Get quotes from more than one insurer before you commit.
| Geico | $18 | $47 | -48% |
| Travelers | $32 | $64 | -23% |
| Farm Bureau | $22 | $67 | -28% |
| Erie Insurance | $25 | $70 | -24% |
| Auto Owners | $29 | $71 | -20% |
Cheapest Car Insurance in Madison by Age
- Teen & Young Adult Drivers: Erie Insurance at $146/month
- Adult Drivers: GEICO at $47/month
- Senior Drivers: GEICO at $79/month
Cheapest Car Insurance in Madison for Teens & Young Drivers
Erie Insurance has the cheapest full coverage for teens and young drivers aged 16 to 25 in Madison, averaging $146 per month ($1,754 a year). GEICO is the second-cheapest option, charging $6 more per month at $152 ($1,829 a year).
Switching to Erie from GEICO for your teen saves about $75 a year, which on its own isn't a clear reason to switch mid-policy, but Erie's local agent network may be worth the small premium it charges over GEICO's digital-first claims process. GEICO's mobile app is faster for routine service, but a teen driver's first accident often benefits from an agent who can walk through the claim in person.
| Erie Insurance | $146 | $1,754 | -41% |
| Geico | $152 | $1,829 | -39% |
| Travelers | $163 | $1,953 | -35% |
| Auto Owners | $166 | $1,988 | -34% |
| West Bend Mutual | $201 | $2,415 | -19% |
Cheapest Car Insurance for Seniors in Madison
GEICO offers the cheapest full coverage for Madison drivers 65 and older at $79 per month, or $943 a year, $6 less than Farm Bureau at $85 per month.
Madison seniors overpay $1,328 per year by staying with Farmers ($189/month) instead of switching to GEICO ($79/month), a $111 monthly difference that adds up fast.
Most major Wisconsin insurers offer a discount for completing an approved Mature Driver course, typically 5–10%, though the state doesn't mandate it the way some states do. Applied to GEICO's $79 monthly rate, a 10% discount saves about $8 a month, or $94 a year, but confirm your insurer offers it and how much before you count on it.
| Geico | $79 | $943 |
| Farm Bureau | $85 | $1,021 |
| Travelers | $87 | $1,046 |
| Auto Owners | $95 | $1,145 |
| Nationwide | $98 | $1,173 |
Cheapest High-Risk Car Insurance in Madison
GEICO is cheapest across the board for drivers with a violation: $42 a month for an OWI (Wisconsin's term for DUI), $28 for an at-fault accident and $23 for a speeding ticket.
At-fault accidents cause the biggest price spread of any violation type in Madison, from GEICO's $28 a month up to Allstate's $91, a $63 monthly difference. OWIs and speeding tickets both have narrower spreads (about $45 and $51, respectively), even though an OWI raises rates the most in percentage terms.
Wisconsin requires drivers convicted of an OWI to file an SR-22 with the Department of Transportation for three years from the date their license is reinstated. Once that three-year window closes, re-shop your rate, since most insurers ease pricing once the filing requirement drops.
| Clean | Geico | $18 | $220 |
| Speeding Ticket | Geico | $23 | $280 |
| At-Fault Accident | Geico | $28 | $337 |
| DUI | Geico | $42 | $503 |
How Much Do Rates Go Up After a Violation in Madison?
An at-fault accident causes the biggest carrier-to-carrier spread in Madison, not an OWI. Rates for an at-fault accident range from $28 (GEICO) to $91 (Allstate) a month, a $63 difference, wider than the OWI range of $42 to $87 or the speeding range of $23 to $74.
Farm Bureau is notably forgiving on speeding tickets in Madison, raising its clean-record rate by just 9%, from $22 to $24 a month, the smallest increase of any carrier for any violation type in this data. By contrast, an OWI more than doubles GEICO's clean rate, from $18 to $42 a month, a 129% increase, even though GEICO still ends up the cheapest option in dollar terms.
Shopping after a violation matters more than shopping with a clean record. The clean-record spread between the cheapest and priciest carrier is $46 a month; after an at-fault accident, it widens to $63.
How Much Does Car Insurance Cost in Madison?
Madison drivers pay a city average of $71 a month for full coverage and $32 a month for minimum coverage, compared to Wisconsin's statewide averages of $66 and $26.
Shopping matters more for minimum coverage than full coverage in Madison: Madison's $6 monthly premium over the state average works out to 23% higher, three times the 8% difference on full coverage. That means GEICO's $18 minimum coverage rate beats the city average by $14 a month, more than double the $6 city-to-state difference.
Young drivers pay the most, averaging $250 a month for full coverage across the rated carriers in this data.
Full Coverage | $71 | $66 |
Minimum Coverage | $32 | $26 |
How to Get Cheap Car Insurance in Madison
Comparing quotes is the single biggest saving in Madison. GEICO's $47 full coverage rate against Auto Owners' $71 is a $24 monthly difference, and matching your coverage level to what you actually need adds more on top. Here's how to find the rest.
- 1Compare quotes and save $24 a month
The difference between GEICO ($47/month) and Auto Owners ($71/month) for full coverage in Madison is $24 a month, or $288 a year. For minimum coverage, GEICO's $18 against Travelers' $32 is a $14 monthly difference.
- 2Match coverage to your vehicle's value and save up to $29 a month
The difference between GEICO's full coverage ($47/month) and minimum coverage ($18/month) is $29 a month. If your car's cash value is low and it's not financed or leased, dropping comprehensive and collision coverage keeps that $29 in your pocket every month.
- 3Complete a Mature Driver course if you're 55 or older and save an estimated $8 a month
Most major Wisconsin insurers offer a 5% to 10% discount for completing an approved course, though Wisconsin doesn't require insurers to offer it. Applied to GEICO's $79 senior rate, a 10% discount saves about $8 a month, or $94 a year. Confirm the discount applies to your policy before you count on it.
- 4Shop 30 days before a DUI drops off your record and save up to $24 a month
An OWI raises GEICO's clean-record rate from $18 to $42 a month. Once Wisconsin's three-year SR-22 filing period ends, start requesting quotes so you're not stuck paying the violation rate any longer than necessary.
- 5Bundle home or renters insurance with your auto policy
Bundling discounts in Wisconsin commonly range from 15% to 25%. Applied to GEICO's $47 full coverage rate, that's a savings of roughly $7 to $12 a month. Confirm the discount with your insurer, since it isn't automatically applied to every bundled policy.
Cheap Madison Car Insurance: FAQ
GEICO offers the cheapest rates in Madison, at $18 a month for minimum coverage and $47 a month for full coverage. Your own rate depends on your driving record and age.
Madison drivers pay 8% more than Wisconsin's average for full coverage and 23% more for minimum coverage. The minimum coverage difference is the bigger one, which makes shopping around especially worthwhile for drivers who carry only the state-required minimum.
Minimum coverage in Madison ranges from $18 to $32 a month among the top five insurers. Full coverage ranges from $47 to $71 a month.
GEICO is cheapest for drivers with an OWI in Madison at $42 a month. Wisconsin requires an SR-22 filing for three years after an OWI conviction, and rates typically ease once that period ends.
Erie Insurance is cheapest for drivers aged 16 to 25 in Madison at $146 a month, edging out GEICO by $6 a month.
Our Methodology
We analyzed rate data from major insurers, using figures from the Office of the Commissioner of Insurance and Quadrant Information Services, adjusted for driver profiles including age, driving record and coverage level.
About Mark Fitzpatrick
Mark Fitzpatrick is a licensed Property and Casualty (P&C) Insurance Producer in Connecticut and MoneyGeek's resident expert in insurance and economics. In nearly a decade covering the insurance market at LendingTree and MoneyGeek, he's analyzed hundreds of carriers and millions of rates across auto, home, renters, health and life insurance.
His work has appeared in The Washington Post, The New York Times and NPR. He draws on independent cost and consumer experience data, and no insurance company partnerships affect his recommendations.
Mark studied at Boston College and later earned a master's in economics and international relations from Johns Hopkins University. He worked in financial risk management at State Street before joining MoneyGeek. He's also a five-time “Jeopardy!” champion.