Cheapest Car Insurance in Madison, WI (2025)

Madison drivers pay an average of $432 per year for minimum coverage and $1,008 per year for full coverage. Comparison shopping gives you confidence that you're getting the lowest rates.

• Cheapest minimum liability coverage: GEICO has Madison's cheapest minimum coverage at $220 per year ($18 monthly). That's 49% lower than the city average of $432, saving you $212 annually. Farm Bureau ranks second for minimum coverage at $267 per year ($22 monthly), a 38% savings compared to the city average.
• Cheapest full coverage: GEICO offers the lowest full coverage at $568 annually ($47 monthly), 43% below the city average of $1,008. That's $440 in annual savings. Travelers' full coverage costs $767 per year ($64 monthly), still 23% below the city average but $199 more than GEICO annually.

Young drivers in Madison have the highest car insurance rates, while adults and seniors enjoy more affordable options. Here are the most affordable car insurance companies in Madison by age group:

• Adults: GEICO at $18 and Farm Bureau at $22 monthly
• Seniors: Farm Bureau at $27 and GEICO at $33 monthly
• Young drivers: Erie Insurance at $50 and GEICO at $52 monthly

Students under 25 can slash their GEICO premiums by up to 15% through the Good Student Discount for maintaining a B average or higher. Seniors can reduce their Erie rates by completing the company's defensive driving course.

A driving record with violations will push your premiums higher. If you need lower rates in Madison after an incident, these companies offer the best prices by violation type:

• Accident: GEICO at $28 and Farm Bureau at $29 monthly
• Ticket: GEICO at $23 and Farm Bureau at $24 monthly
• DUI: GEICO at $41 and Travelers at $45 monthly

In Wisconsin, most minor violations remain on your record for five years. That said, insurers often begin lowering rates after about three years without another incident.

Car insurance rates in Madison vary by ZIP code. Drivers in 53711 pay the lowest rate for full coverage at $79 per month. ZIP codes 53713 and 53704 cost the most at $98 monthly.

Erie scored 91 out of 100 on MoneyGeek's rating scale, ranking first for Madison car insurance. Auto-Owners scored 90 out of 100, placing second. Erie offers more coverage options than most insurers, including standard protections and specialty add-ons. 

MoneyGeek evaluated agent network ratings, NAIC complaint data, J.D. Power studies and customer reviews across multiple platforms. Auto-Owners leads in customer service and claims satisfaction. 

Both companies hold strong financial stability ratings from AM Best.Compare each insurer's strengths below to find the right fit.

Madison drivers have some of Wisconsin's highest car insurance premiums, making smart shopping essential for finding affordable coverage that fits your needs:

Our insurance experts provide answers to common questions about finding affordable coverage in Wisconsin:

Madison drivers pay some of Wisconsin's highest car insurance rates. We built this analysis to help you find reliable coverage without overpaying for your specific situation.

We analyzed hundreds of thousands of quotes from major insurers using data from the Office of the Commissioner of Insurance and Quadrant Information Services. Our research covered all Madison ZIP codes and adjusted for driver profiles including age, driving record, credit score and military affiliation.

Our rating system weighs three factors:

Affordability (60%): Premiums matter most when you're deciding whether you can maintain coverage long-term. We compared minimum coverage (Wisconsin's state liability requirements) and full coverage (liability plus comprehensive and collision with $1,000 deductibles) to show savings across coverage levels.

Customer experience (30%): Google reviews and J.D. Power ratings reveal how insurers handle claims and resolve problems. This factor accounts for real customer interactions during stressful moments like filing winter weather claims or handling bicycle accident reports.

Coverage options (10%): More choices mean better odds of matching coverage to Madison risks like winter storm damage, bicycle-related accidents and varying theft rates across different neighborhoods.