Citi Custom Cash® Card
vs. Discover it® Cash Back Card

Updated: June 21, 2024

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Both the Citi Custom Cash Card and the Discover it Cash Back Card offer compelling cash back rewards and no annual fee, making them strong contenders for anyone looking to maximize their credit card benefits. However, the Citi Custom Cash edges ahead with its higher cash back score and the flexibility of earning 5% cash back in your top spending category each billing cycle.

The Discover it Cash Back Card's first-year cash back match is noteworthy. The Citi Custom Cash's consistent earning potential in your top spend category without the need to activate makes it a more convenient choice. Both cards are suitable for consumers with good to excellent credit, ensuring accessibility for a range of applicants.

Credit Card logo for Citi Custom Cash® Card
Citi Custom Cash® Card
Credit Card logo for Discover it® Cash Back Card
Discover it® Cash Back Card
MoneyGeek Rating
4.2/ of 5
MoneyGeek Rating
4.2/ of 5

  • Regular APR
    19.24% - 29.24% variable
    18.24%–28.24% variable
    0% APR Offer
    0% for 15 months on purchases
    0% intro APR for 15 months
    Intro Offer
    Earn $200 Cash Back
    Matches cash back earned at the end of the first 12 months
    Rewards Summary
    Earn 1%–5% cash back
    Earn 1%–5% cash back
    Balance Transfer Offer
    0% for 15 months on balance transfers
    0% intro APR for 15 months
    Balance Transfer Fee
    5% of each balance transfer; $5 minimum.
    3% intro balance transfer fee, up to 5% fee on future balance transfers (see terms)
    Annual Fee
    $0
    $0
    Recommended Credit
    670-850 (Good to Excellent)
    670–850 (Good to Excellent)
    Penalty APR
    Up to 29.99% (variable)
    None
    Not sure?

Which Card Is Better for You?

You might prefer the Citi Custom Cash if you value simplicity and consistent rewards. This card adapts to your top spending category each billing cycle, automatically earning you 5% cash back on those purchases up to $500, then 1% after. It's a good choice if your spending is concentrated in one area and you prefer not to track rotating categories.

You might prefer the Discover it Cash Back if you're adept at maximizing rewards across different spending areas. With 5% cash back on rotating categories each quarter upon activation, disciplined users can reap significant rewards. Plus, the first-year cash back match can double your earnings, making it an attractive option for the first year.

Head-to-Head Comparison: Card Details and Features

Evaluating APRs, fees, credit requirements, rewards, introductory offers and other features side by side clarifies which card aligns with your spending. For instance, if you spend heavily in one category, Citi's top category cash back could be lucrative, whereas Discover's rotating categories might suit varied spending. Assess each card's details to decide which one suits you.

    discount icon

    Regular APR: Discover it Cash Back

    The Discover it Cash Back offers a lower starting APR of 17.24%, compared to the Citi Custom Cash's APR of 19.24%.

    annualFee icon

    Annual Fee: Tie

    Both the Citi Custom Cash and the Discover it Cash Back offer the advantage of a $0 annual fee.

    lowInterestAPR icon

    Introductory 0% APRs: Tie

    Both cards offer a 0% introductory APR for 15 months on both purchases and balance transfers. However, the Discover it Cash Back has a lower initial balance transfer fee of 3%, compared to Citi's 5%.

    coins icon

    Rewards: Citi Custom Cash

    The Citi Custom Cash is better for rewards, offering 5% cash back on your top eligible spend category each billing cycle, up to the first $500 spent, and an additional 4% on travel booked through Citi Travel until 6/30/2025. Its effective reward rate rating is 4.3, compared to Discover it Cash Back's 3.0, which offers 5% on rotating categories up to $1,500 quarterly.

    rewards icon

    Welcome Offers: Citi Custom Cash

    The Citi Custom Cash offers a more compelling welcome bonus, providing $200 cash back after spending $1,500 in the first six months, translating to a higher return on investment (ROI). In contrast, the Discover it Cash Back matches cash back at the end of the first year, which may vary based on spending.

    creditApproved icon

    Recommended Credit Score: Tie

    Both the Citi Custom Cash card and the Discover it cash Back Card require a credit score range of 670 to 850.

    autopay icon

    Penalties and Fees: Discover it Cash Back

    Discover it Cash Back is better for penalties and fees, offering no penalty APR and no foreign transaction fees. It also waives the late fee for the first late payment, contrasting with Citi Custom Cash's up to $41 late fee, up to 29.99% penalty APR, and 3% foreign transaction fee.

    points icon

    Issuer Satisfaction: Discover it Cash Back

    Discover has an issuer satisfaction rating of 4.5, compared to Citibank's 4.1. This suggests that Discover Bank customers generally have a more favorable experience.

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    Other Features & Perks: Tie

    Both cards offer unique perks. The Citi Custom Cash provides a special travel offer, earning an additional 4% cash back on certain bookings through Citi Travel until 6/30/2025. Discover it Cash Back offers a service to minimize online exposure of personal data.

Rewards Comparison

When it comes to rewards, the Citi Custom Cash edges out with its tailored approach. You'll earn 5% cash back on your top eligible spend category each billing cycle, up to the first $500 spent, and 1% after that. This makes it a strong choice for consistent spending in one area. The Discover it Cash Back gives you 5% cash back in rotating categories each quarter, which can be quite lucrative if you plan your spending accordingly.

For the Citi Custom Cash, eligible top spend categories include a diverse range such as dining, gas, groceries, select travel, and more. The Discover it Cash Back requires a bit more planning with its rotating categories, which have included popular choices like gas stations and Amazon.com. Both cards offer 1% cash back on other purchases.

Following this section, you'll find a detailed table of bonus categories for both cards.

Category
Citi Custom Cash
Discover it Cash Back

Top Eligible Spend Category

5% for the first $500 spent each billing cycle/1% thereafter

5% on up to $1,500 in combined quarterly purchases in rotating categories, then 1%

Travel

4% if purchased through Citi Travel℠ portal through 6/30/2025/1% all other travel

1%

All Other Purchases

1%

1%

Redeeming Rewards

With the Citi Custom Cash, you can redeem points for statement credits, gift cards, travel or direct deposits, with no minimum requirements for most redemptions. The Discover it Cash Back allows you to redeem cash back in any amount at any time, providing freedom to use rewards as you see fit. However, it's important to note that if your account is closed or inactive for 18 months, any accumulated cash back will be forfeited. This highlights the importance of staying active with your card to retain your rewards.

Methodology

MoneyGeek evaluates credit cards like the Citi Custom Cash and Discover it Cash Back using a tailored scoring system. For instance, the Citi Custom Cash scores highest for cash back rewards, while the Discover it Cash Back is top-rated for balance transfers.

The scoring reflects key factors such as the value of rewards and the terms of introductory offers. To understand the full breadth of our analysis, you can review our ranking methodology.

FAQ: Citi Custom Cash vs. Discover it Cash Back Card

What are the main differences in rewards between the Citi Custom Cash and Discover it Cash Back?
Do either of the cards have an annual fee?
What are the APR details after the introductory period?
Are there foreign transaction fees for either card?
How do the introductory offers compare between the two cards?

About Doug Milnes, CFA


Doug Milnes, CFA headshot

Doug Milnes is a CFA charter holder with over 10 years of experience in corporate finance and the Head of Credit Cards at MoneyGeek. Formerly, he performed valuations for Duff and Phelps and financial planning and analysis for various companies. His analysis has been cited by U.S. News and World Report, The Hill, the Los Angeles Times, The New York Times and many other outlets.

Milnes holds a master’s degree in data science from Northwestern University. He geeks out on helping people feel on top of their credit card use, from managing debt to optimizing rewards.


*Rates, fees or bonuses may vary or include specific stipulations. The content on this page is accurate as of the posting/last updated date; however, some of the offers mentioned may have expired. We recommend visiting the card issuer’s website for the most up-to-date information available.
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