Citi Custom Cash® Card
vs. Citi Simplicity® Card

Updated: April 22, 2024

Advertising & Editorial Disclosure

Shield Insurance

MoneyGeek partners with leading industry experts and advertisers to help you get to your financial happy place. Our content is accurate when posted but offers may change over time. We may receive compensation for partner advertisements, but our editorial team independently reviews and ranks products. Learn more about our editorial policies.

If you're looking for a Citi card with no annual fee and introductory 0% APR offers, you may be considering the Custom Cash and the Simplicity cards. The Citi Custom Cash is ideal for earning cash back, with 5% cash back on your top spending category each billing cycle (up to $500 spent) and 1% on all other spending.

By contrast, the Citi Simplicity excels for those seeking to avoid fees, offering no late fees or penalty rates and a longer 0% APR period on balance transfers. Choose the Custom Cash for rewards or the Simplicity for its forgiving fee structure and balance transfer benefits.

Credit Card logo for Citi Custom Cash® Card
Citi Custom Cash® Card
Credit Card logo for Citi Simplicity® Card
Citi Simplicity® Card
MoneyGeek Rating
3.4/ of 5
MoneyGeek Rating
3.4/ of 5

  • Regular APR
    19.24% - 29.24% variable
    19.24% - 29.99% variable
    0% APR Offer
    0% for 15 months on purchases
    0% for 12 months on purchases
    Balance Transfer Offer
    0% for 15 months on balance transfers
    0% for 21 months on balance transfers
    Annual Fee
    $0
    $0
    Rewards Summary
    Earn 1%–5% cash back
    -
    Recommended Credit
    670-850 (Good to Excellent)
    670-850 (Good to Excellent)
    Not sure?

Citi Custom Cash vs. Citi Simplicity: Which Is Better for You?

You might prefer the Citi Custom Cash if: you're looking to maximize cash back on your top spending category each billing cycle. This card rewards your spending habits by offering 5% cash back on purchases in your top eligible spend category each billing cycle, up to the first $500 spent, and 1% thereafter. It does offer a 0% APR introductory period of 15 months on both new purchases and balance transfers.

You might prefer the Citi Simplicity if: your primary goal is to manage existing debt or have a longer cushion to pay off new purchases. This card stands out with its 21-month 0% intro APR on balance transfers and a 12-month 0% intro APR on purchases, which can provide substantial savings on interest charges for people who are planning to transfer balances or foresee large purchases in the near future. While it doesn't offer rewards or cash back, the absence of late fees and penalty rates adds to its appeal for those seeking simplicity and a straightforward way to reduce interest expenses.

MoneyGeek's Take on the Citi Custom Cash

The Citi Custom Cash earns a MoneyGeek balance transfer card rating of 3.3 out of 5, reflecting its solid offering in this category. With no annual fee and a welcome bonus, this card is tailored for people who appreciate straightforward rewards. It's particularly well-suited for consumers who prefer high earning categories but don't want to tracking rotating categories. It automatically awards 5% cash back on your top eligible spending category each billing cycle (up to $500 spent, then 1%).

For new purchases or transferring existing balances, the card offers an introductory 0% APR for 15 months, which can be a valuable feature for managing large expenses or reducing interest on other credit card debt. The regular APR ranges from 19.24% to 29.24% variable — the card can be a cost-effective tool initially, but strive to pay off balances before the promotional period ends to avoid higher interest charges.

Citi Custom Cash® Card
Credit Card logo for Citi Custom Cash® Card
MoneyGeek Rating
3.4/ of 5

Regular APR
19.24% - 29.24% variable
0% APR Offer
0% for 15 months on purchases
Balance Transfer Offer
0% for 15 months on balance transfers
Rewards Summary
Earn 1%–5% cash back
Recommended Credit
670-850 (Good to Excellent)

MoneyGeek's Take on the Citi Simplicity

The Citi Simplicity, with a MoneyGeek Balance Transfer Score of 4.6 out of 5, stands out for those seeking a lengthy introductory period for balance transfers. Ideal for managing existing debt, the card boasts a 21-month 0% intro APR on balance transfers, one of the longest available. It also offers a 12-month 0% intro APR on purchases, providing a buffer for new spending.

With no annual fee, late fees or penalty rates, the Citi Simplicity is recommended for individuals with a credit score ranging from 670 to 850 who are looking to consolidate debt and avoid additional charges.

Citi Simplicity® Card
Credit Card logo for Citi Simplicity® Card
MoneyGeek Rating
4.5/ of 5

Regular APR
19.24% - 29.99% variable
0% APR Offer
0% for 12 months on purchases
Balance Transfer Offer
0% for 21 months on balance transfers
Rewards Summary
N/A
Recommended Credit
670-850 (Good to Excellent)

Details Comparison: Citi Custom Cash vs. Citi Simplicity

Our breakdown will help compare APRs, fees, required credit, rewards, introductory offers and other features. For example, if you're looking to maximize cash back from your top spending category, the Citi Custom Cash's rewards structure could be appealing. But if avoiding fees is a priority, the Citi Simplicity's lack of late fees could be a deciding factor.

    discount icon

    Regular APR

    The Citi Custom Cash offers only a slightly better regular APR range of 19.24% to 29.24% variable, compared with the Citi Simplicity's of 19.24% to 29.99% variable.

    annualFee icon

    Annual Fee

    Both the Custom Cash and the Simplicity have no annual fee.

    lowInterestAPR icon

    Introductory 0% APRs

    For introductory 0% APRs on purchases, the Custom Cash offers 0% for 15 months, better than the Simplicity's 12 months. For balance transfers, the Simplicity's 0% for 21 months is superior to the Custom Cash's 15 months.

    coins icon

    Rewards

    The Custom Cash is better for rewards, offering 5% cash back on purchases in your top eligible spend category each billing cycle, up to the first $500 spent, and 1% cash back thereafter. The Simplicity does not offer cash back, miles or points.

    rewards icon

    Welcome Offers

    The Custom Cash is better for those seeking a welcome offer, offering $200 cash back after spending $1,500 in the first six months. The Simplicity does not offer a welcome bonus.

    creditApproved icon

    Recommended Credit Score

    Both cards require a credit score in the range of 670 to 850, meaning that for individuals with good to excellent credit, either card could be a suitable option.

    autopay icon

    Penalties and Fees

    The Citi Simplicity is better for penalties and fees due to its $0 late fee and no penalty APR. Both cards have a cash advance fee of either $10 or 5% of the amount of each cash advance, whichever is greater, and a foreign transaction fee of 3%.

    points icon

    Issuer Satisfaction

    Both the Custom Cash and the Simplicity are issued by Citi, so your customer experience should be similar.

    airplane icon

    Other Features & Perks

    Both cards provide access to Citi Entertainment, but the Simplicity does not offer any statement credits or complimentary upgrades.

FAQ: Citi Custom Cash vs. Citi Simplicity

What are the main differences in rewards between the Citi Custom Cash® Card and the Citi Simplicity® Card?
How do the APRs compare between the Citi Custom Cash® Card and the Citi Simplicity® Card?
Which card offers better introductory rates on balance transfers?
Are there any annual fees associated with either the Citi Custom Cash® Card or the Citi Simplicity® Card?
What credit score is required for the Citi Custom Cash® Card and the Citi Simplicity® Card?

About Doug Milnes, CFA


Doug Milnes, CFA headshot

Doug Milnes is a CFA charter holder with over 10 years of experience in corporate finance and the Head of Credit Cards at MoneyGeek. Formerly, he performed valuations for Duff and Phelps and financial planning and analysis for various companies. His analysis has been cited by U.S. News and World Report, The Hill, the Los Angeles Times, The New York Times and many other outlets.

Milnes holds a master’s degree in data science from Northwestern University. He geeks out on helping people feel on top of their credit card use, from managing debt to optimizing rewards.


*Rates, fees or bonuses may vary or include specific stipulations. The content on this page is accurate as of the posting/last updated date; however, some of the offers mentioned may have expired. We recommend visiting the card issuer’s website for the most up-to-date information available.
Editorial Disclosure: Opinions, reviews, analyses and recommendations are the author’s alone and have not been reviewed, endorsed or approved by any bank, credit card issuer, hotel, airline, or other entity. Learn more about our editorial policies and expert editorial team.
Advertiser Disclosure: MoneyGeek has partnered with CardRatings.com and CreditCards.com for our coverage of credit card products. MoneyGeek, CardRatings and CreditCards.com may receive a commission from card issuers. To ensure thorough comparisons and reviews, MoneyGeek features products from both paid partners and unaffiliated card issuers that are not paid partners.