Citi Custom Cash® Card
vs. Bank of America® Unlimited Cash Rewards Credit Card

Updated: June 21, 2024

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Both the Citi Custom Cash Card and the Bank of America Unlimited Cash Rewards Credit Card offer enticing cash back rewards without the burden of an annual fee, coupled with introductory APR offers. The Citi Custom Cash edges ahead due to its higher cash back rate in your top spending category, making it a compelling choice for maximizing rewards.

However, the BofA Unlimited Cash offers 1.5% cash back on all purchases, which could be more beneficial for those who prefer a straightforward rewards program without the need to track spending categories.

Credit Card logo for Citi Custom Cash® Card
Citi Custom Cash® Card
Credit Card logo for Bank of America® Unlimited Cash Rewards Credit Card
Bank of America® Unlimited Cash Rewards Credit Card
MoneyGeek Rating
4.2/ of 5
MoneyGeek Rating
4.2/ of 5

  • Regular APR
    19.24% - 29.24% variable
    19.24%–29.24% variable
    0% APR Offer
    0% for 15 months on purchases
    0% for 15 billing cycles on purchases
    Intro Offer
    Earn $200 Cash Back
    Earn $200 cash back
    Rewards Summary
    Earn 1%–5% cash back
    Earn 1.5% cash back
    Balance Transfer Offer
    0% for 15 months on balance transfers
    0% for 15 billing cycles on balance transfers
    Balance Transfer Fee
    5% of each balance transfer; $5 minimum.
    3% for the first 60 days, then 4%
    Annual Fee
    Recommended Credit
    670-850 (Good to Excellent)
    670–850 (Good to Excellent)
    Penalty APR
    Up to 29.99% (variable)
    Up to 29.99% variable APR
    Not sure?

Which Card Is Better for You?

You might prefer the Citi Custom Cash if you have significant spending in one or more categories each month. With 5% cash back on your top eligible spending category for the first $500 each billing cycle, this card adapts to your spending patterns, offering high rewards potential for strategic spenders.

You might prefer the BofA Unlimited Cash if you prefer a straightforward rewards program without the need to track spending categories. Earning a consistent 1.5% cash back on every purchase, this card provides simplicity, making it a solid choice for those who value ease over maximizing rewards.

Head-to-Head Comparison: Card Details and Features

Evaluating APRs, fees, credit requirements, rewards, introductory offers and other features will show which card suits your financial habits. For instance, if you spend heavily in one category, Citi Custom Cash's 5% cash back on your top spending category could be lucrative, whereas BofA Unlimited Cash offers simplicity with a flat 1.5% back on all purchases.

    discount icon

    Regular APR: BofA Unlimited Cash

    BofA Unlimited Cash is more favorable, with a lower starting APR of 18.24%, compared to the Citi Custom Cash Card's starting APR of 19.24%.

    annualFee icon

    Annual Fee: Tie

    Both the Citi Custom Cash Card and BofA Unlimited Cash have no annual fee, making them equally appealing for those looking to avoid extra costs.

    lowInterestAPR icon

    Introductory 0% APRs: Tie

    Both the cards offer a 0% introductory APR on purchases and balance transfers for 15 months and 15 billing cycles, respectively. However, the Citi Custom Cash has a higher balance transfer fee of 5% compared to BofA Unlimited Cash's 3% for the first 60 days, then 4%.

    coins icon

    Rewards: Citi Custom Cash

    The Citi Custom Cash Card is better for rewards, offering 5% cash back on top eligible spend categories each billing cycle up to $500, then 1% thereafter, plus a special travel offer. BofA Unlimited Cash provides a flat 1.5% back on all purchases.

    rewards icon

    Welcome Offers: BofA Unlimited Cash

    BofA Unlimited Cash offers a better welcome bonus, providing a $200 cash reward for a lower spending requirement of $1,000 within the first 90 days, compared to the Citi Custom Cash Card's $200 cash back for a $1,500 spend in the first six months.

    creditApproved icon

    Recommended Credit Score: Tie

    Both the Citi Custom Cash Card and BofA Unlimited Cash card require a credit score range of 670 to 850, indicating they are accessible to individuals with good to excellent credit.

    autopay icon

    Penalties and Fees: BofA Unlimited Cash

    The BofA Unlimited Cash card edges out slightly in terms of penalties and fees, with a lower late fee and cash advance fee percentage compared to the Citi Custom Cash Card.

    points icon

    Issuer Satisfaction: BofA Unlimited Cash

    Bank of America has a higher satisfaction rating of 4.5 compared to Citibank's rating of 4.1.

    airplane icon

    Other Features & Perks: Tie

    The Citi Custom Cash provides a special travel offer with additional cash back on travel booked through Citi Travel℠ until 6/30/2025. The BofA Unlimited Cash offers enhanced cash back for Preferred Rewards members and convenience with contactless cards. Choosing depends on your preference for travel benefits or banking rewards and convenience.

Rewards Comparison

The Citi Custom Cash Card edges out the BofA Unlimited Cash in terms of rewards potential, particularly for those who have significant expenses in one category. With 5% cash back on your top eligible spend category each billing cycle (up to $500, then 1% thereafter), Citi Custom Cash is tailored for targeted spending.

The BofA Unlimited Cash offers a flat 1.5% cash back on all purchases, which is less complex and may be preferable for those who value simplicity and consistent rewards across all spending. While the BofA Unlimited Cash doesn't excel in any particular category, its consistent rate can be advantageous for varied and unpredictable spending patterns.

For the Citi Custom Cash, the eligible top spending categories are quite comprehensive, including:

  • Restaurants
  • Gas Stations
  • Grocery Stores
  • Select Travel
  • Select Transit
  • Select Streaming Services
  • Drugstores
  • Home Improvement Stores
  • Fitness Clubs
  • Live Entertainment

These categories allow for flexibility and the opportunity to maximize rewards based on individual spending habits. For a visual breakdown of these rewards programs, refer to the following table.

Citi Custom Cash
BofA Unlimited Cash


Eligible top spending category: 5% for the first $500 spent each billing cycle/1% thereafter



4% if booked through Citi Travel℠ portal/1% all other


All Other Purchases



Redeeming Rewards

After accumulating rewards with either card, you'll find flexible redemption options. With the BofA Unlimited Cash, you can redeem your cash back directly into a bank or Merrill account, or use it as a statement credit, all without worrying about minimum redemption amounts. The Citi Custom Cash allows for a similar range of redemption choices, including statement credits and gift cards, with the added flexibility of no point expiration and a $5 minimum for check redemptions. Both cards offer straightforward, user-friendly redemption processes.


MoneyGeek evaluates credit cards like the Citi Custom Cash and BofA Unlimited Cash based on their performance. For this comparison, we focus on the cash back category, where each card has shown its best performance.

The factors used to determine their scores include the effective reward rate, which accounts for the cash back value based on typical spending patterns, and the return on investment for offers, which measures the value of introductory and ongoing benefits. To ensure transparency and help you make an informed decision, you can review our ranking methodology.

FAQ: Citi Custom Cash vs. BofA Unlimited Cash Card

What are the cash back rewards for each card?
Do either of the cards have an annual fee?
What are the introductory APR offers for these cards?
Are there foreign transaction fees for either card?
Can I earn a welcome bonus with either card?

About Doug Milnes, CFA

Doug Milnes, CFA headshot

Doug Milnes is a CFA charter holder with over 10 years of experience in corporate finance and the Head of Credit Cards at MoneyGeek. Formerly, he performed valuations for Duff and Phelps and financial planning and analysis for various companies. His analysis has been cited by U.S. News and World Report, The Hill, the Los Angeles Times, The New York Times and many other outlets.

Milnes holds a master’s degree in data science from Northwestern University. He geeks out on helping people feel on top of their credit card use, from managing debt to optimizing rewards.

*Rates, fees or bonuses may vary or include specific stipulations. The content on this page is accurate as of the posting/last updated date; however, some of the offers mentioned may have expired. We recommend visiting the card issuer’s website for the most up-to-date information available.
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