West Virginia's individual marketplace is one of the most limited in the country. When we pulled every 2026 plan available, only two carriers wrote individual policies statewide: CareSource for HMO plans and Blue Cross Blue Shield for PPO plans. Most states have three to seven competing carriers at this tier. That narrow field changes what "comparing plans" means here. There is no third carrier to use as a pricing check, which is why the HMO vs. PPO decision matters more in West Virginia than almost anywhere else.
CareSource is the best health insurance company for HMO plans in West Virginia and Blue Cross Blue Shield is the best option for PPO plans. For a 40-year-old, the monthly premium gap between the two is $10. That $10 buys PPO flexibility: the ability to see specialists without referrals and access out-of-network care.






