See our scoring mechanism in more detail for our main areas of affordability, customer experience and coverage options:
Auto Insurance Review Methodology
This complete guide to our auto insurance research process shows how we rate companies and personalize our recommendations to help you find coverage that fits your needs.

Updated: July 24, 2025
Advertising & Editorial Disclosure
Our Research and Review Process
We know you want reliable, personalized auto insurance recommendations you can trust. Here's how we research auto insurance across all 50 states to properly represent the nationwide auto insurance market, going beyond what many review outlets do.
Nationwide Quote Data Gathering and Extrapolation
Our research begins by sourcing quote information from Quadrant Information Services, which provides base data that isolates each major factor influencing car insurance rates. These major areas include location (all residential ZIP codes in the U.S.), credit score, age, gender, coverage level, annual mileage, driving profile and coverage type (traditional or standard, non-owner and SR-22).
Then we crunch the numbers on every possible combination based on how each selection influences rates.
AI-Assisted Customer Service and Coverage Data Gathering
For qualitative measures such as customer service and coverage details, we use Claude to gather the most up-to-date information about customer sentiment and coverage options at the national, state and city levels. We also understand that AI makes mistakes, so our review team vets all information for accuracy, ensuring sources are direct from company sites.
We call companies and agents to ensure accurate representation when we detect gaps.
Scoring System Generation
Many online rating systems seem out of touch and overly complicated for the average person. To make this actually useful, we limit our company scoring system to three major categories: affordability (60% weight), customer experience (30% weight) and coverage options (10% weight).
We base these weights on a survey we conducted, which indicated cost is most important, customer experience second and coverage options last.
Database Integration
Once we finalize our scoring system at all levels, we directly integrate all scoring for qualitative elements like customer service and coverage.
We then score our data for affordability using a normalization calculation that ensures cost scores reference competition and each combination present.
Monthly Quote Refreshes
Beyond our base data from Quadrant Information Services, we also receive monthly reports to keep our users' quote data fresh. This updates all our auto pages with data, ensuring the most recent data and up-to-date rankings.
Qualitative Data Refreshes
While rates change quickly, customer sentiment and coverage data change more slowly. To ensure this data stays current, we conduct a yearly review and re-gathering of data in these areas to rescore all providers and ensure fresh rankings.
Our Company Scoring System
Affordability (60% of Score)
Using our comprehensive quote data, we normalize scores compared to the competition within factor profiles. The lower the pricing within a factor profile, the higher the affordability score becomes. Most of our top recommendations for this rating are based on the following base profile to represent the average driver:
- Single 40-year-old male
- 2012 Toyota Camry LE
- Clean driving record
- Good credit score
- No claims history
- Valid driver's license
- If referring to minimum coverage: State minimum liability car insurance requirements
- If referring to full coverage: 100/300/100 liability coverage splits with a $1,000 deductible for comprehensive and collision insurance. Note: Liability coverage doesn't have deductibles, which apply only to comprehensive and collision coverage.
However, we understand this doesn't represent everyone. We provide filterable tables to help you find the right fit at the national, state and city levels for your particular profile and coverage needs.
Customer Experience (30% of Score)
To determine customer experiences comprehensively, we split our information sources into these areas:
- Agent network ratings (30%): We use Google Business ratings of agencies selling auto insurance for the companies we rate and aggregate customer scores to determine this rating.
- Google Business ratings (25%): This includes all direct ratings on a business's Google My Business profile and all other Google-accessible forums where customers rate companies not covered in other rating categories.
- Industry platform ratings (25%): We aggregate ratings into this score using information from industry sources like J.D. Power surveys, NAIC Complaint Indexes, and AM Best Financial Strength.
- Reddit/Forum sentiment (15%): We calculate this score using a proportional rating method to judge conversations about auto insurance companies as positive, neutral or negative. We use sources from public forums, with most data coming from Reddit and Quora.
- Volume credibility adjustment (5%): Based on the amount of customer experience information available, we calculate a confidence score to adjust scoring higher or lower based on the volume of qualitative data available from customers or industry sources.
We also account for data unavailability in these ways:
- For companies with limited data: We use peer benchmarking with similar regional carriers, weight toward professional ratings (AM Best and NAIC) and apply volume credibility adjustments. If data doesn't exist for one of our core areas, we reallocate to others proportionally.
- For major carriers: Agent network data receives increased weighting (40%) due to business model realities. Corporate platform weighting decreases due to a structural disconnect.
- Quality controls: We require a minimum of two independent sources, cross-verify outliers, apply recency weighting (2024 to 2025 data weighted two times) and include confidence intervals based on data volume.
This methodology is our best attempt to provide the most comprehensive and transparent assessment possible while clearly accounting for the inherent limitations in comparing companies with vastly different data availability and business models.
Coverage Options (10% of Score)
While coverage options are standard, add-ons and included benefits vary widely. Alternative coverage types are also available in some cases.
To account for this, we rate companies based on these standards:
- Number and uniqueness of coverage options (80%): Generally, the more options available, the more unique ones exist.
- Included benefits or alternative options (20%): If a company includes extra coverage benefits, it receives a boost in this score.
What Are the Factors and Companies Represented?
We examine the following factors and companies when determining all ratings:
Companies Represented
- AAA
- Acuity
- AIG
- Alfa
- Allstate
- Amica
- American Family
- American Farmers & Ranchers
- American National
- Arbella
- Auto-Owners
- California Casualty
- Central
- Chubb
- Cincinnati
- Co-operative
- COUNTRY Financial
- Cumberland
- Dairyland
- Donegal
- Erie
- Farm Bureau
- Farmers
- Farmers Mutual of Nebraska
- Frankenmuth
- GEICO
- Germania
- Grange
- Grinnell
- Hallmark
- Hastings
- IMT
- Indiana Farmers
- Kemper
- MAPFRE
- Mercury
- Metropolitan Group
- MMG
- Mutual of Enumclaw
- National General
- Nationwide
- NJM
- Norfolk & Dedham
- North Star
- NYCM
- Ohio
- Pekin
- Pemco
- Penn National
- Pioneer State
- Plymouth Rock
- Progressive
- Quincy
- Safe Auto
- Safeway
- Safety
- Selective
- Shelter
- State Farm
- The Hartford
- Travelers
- UAIC
- Union
- USAA
- Utica
- Vermont
- Wawanesa
- West Bend
- Western National
- Westfield
Locations Represented
We represent all ZIP codes across the United States, including all Census-recognized places and other areas excluded from its study due to small populations or data gathering issues. This allows us to find the best and cheapest provider for every location.
Driver Profiles Represented
We gather data on these driver factors:
- Age and gender: All ages 16 to 90 for those who consider themselves male or female. Note: Some states, like Hawaii and Massachusetts, prohibit using age, gender or both in insurance rating.
- Nonbinary disclaimer: For those looking for representation of nonbinary rates, there's minimal variation among those 20 and older (less than 2%), so choosing either male or female in our data will still accurately represent the rate you'll likely receive from providers.
- Driving or violation record: We study driving violations, including DUIs, speeding tickets, accidents with property damage, texting while driving, hit-and-runs, multiple speeding tickets, racing and more. We also apply factors to determine costs for other violations that may result in a suspension, such as not paying fines, missing a court date and other non-driving-related offenses.
- Credit score: We study all levels of credit score from excellent to poor, considering differing standards from company to company, including those with no credit. Note: Credit-based insurance scoring is restricted or prohibited in California, Hawaii, Massachusetts and Michigan.
- Occupation: We create profiles specific to certain occupations, including first responders (police, firefighters, etc.), military, nurses, doctors, pilots, government workers and teachers who qualify for profession-based discounts. Otherwise, we assume another profession other than these for our base.
- License status: We examine rates for valid U.S. driver's licenses, suspended licenses and international licenses or none to represent the wider population (and visitors).
Vehicle-Related Factors Represented
We study the following vehicle-related factors:
- Annual mileage: We assume the national average of around 12,000 miles.
- Vehicles: We study all vehicles sold in the U.S. with model years from 2000 to 2025, including exotic and luxury models often not covered, including, but not limited to, Bugatti, Ferrari, Rolls-Royce and more. We also examine all trims available for greater specificity.
- Vehicle parking status: We study the parking status of covered and uncovered vehicles to obtain more accurate and comprehensive insurance rates.
Coverage Factors Represented
We study all coverage combinations available with all providers for liability limits and deductibles for comprehensive and collision coverage. We also find rates for nonstandard coverages, including non-owner, non-owner SR-22 and traditional SR-22 policies. We also research pay-per-mile insurance rates separately to get insight into the limited options in that market.
Methodology Disclaimer
MoneyGeek car insurance reviews offer valuable insight into insurance features and publicly available data and reports. While this information represents quality research and data, these reviews aren't binding. Each driver’s needs, experiences and car insurance rates are unique. Securing multiple quotes from different auto insurance providers can help you find the best coverage, customer service and pricing for your needs.
Insurance regulations vary by state. Rate factors like gender and credit score may be prohibited or restricted in certain states. Always verify coverage requirements with your state's insurance department.
About Mark Fitzpatrick

Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.
Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!
Passionate about economics and insurance, he aims to promote transparency in financial topics and empower others to make confident money decisions.