General liability insurance policy limits are the maximum amounts your insurer will pay for covered claims. In short, this means your limits determine how much protection you actually have if a customer, vendor, or third party claims your business caused bodily injury, property damage, or certain advertising/personal injury harms.
It is split into two main components:
- Per-occurence limit: This covers you up to a certain amount for a single incident.
- Aggregate limit: This limit is the maximum payout for an entire policy's period (usually a year)
However, you should keep in mind that general liability insurance has multiple types of limits and not every component of coverage is configured to be the same.


