American Family Renters Insurance Review: Cost & Service (2023)

With a MoneyGeek score of 90 out of 100, American Family ranks third among renters insurance companies. MoneyGeek’s scoring system is based on a comprehensive assessment of the company’s J.D. Power satisfaction ratings, its financial stability ratings and how well the company scores in terms of affordability.

MoneyGeek’s American Family renters insurance review found that American Family ranks second in customer satisfaction among renters insurance companies. A 2021 J.D. Power customer satisfaction survey ranked American Family fourth overall among renters insurance companies, with a score of 838 out of 1,000.

A company’s customer satisfaction rating is an important factor to consider when shopping for the best renters insurance. Insurers with good customer service records are more likely to handle your claim promptly and fairly.

Founded in 1927, American Family is a reputable insurer offering multiple products — such as auto, property and casualty insurance — to businesses and individuals. The company’s financial strength is rated A (excellent) by AM Best. This rating means American Family has a sound financial base with a proven ability to fulfill its obligations to policyholders.

On average, renters insurance costs around $156 per year, or $13 monthly. An American Family renters insurance policy can cost between $10 and $20 monthly, but actual rates will depend on coverage level and the value of your personal property. You can get a personalized quote online or talk to an American Family agent near you.

American Family offers policyholders a wide range of discounts, including loyalty discounts, and discounts for remaining claim-free or for having protective devices in your home.

The cost of renters insurance largely depends on the coverage limit you select. Higher coverage limits come with higher premiums. On average, $20,000 in coverage is a good starting point, but you can get an accurate estimate of how much coverage you need using our personal property calculator.

American Family offers seven types of renters insurance discounts, more than most insurers. These include generational discounts for policyholders whose parents are already covered by the company. You can also save on premiums if you have installed smart safety devices in your home.

American Family renters insurance coverage includes three core coverages, less than most insurers offer on average. An American Family renters policy covers personal property, personal liability, medical expenses and loss of use.

Depending on your needs, you can customize your renters insurance with American Family’s optional coverages. These include scheduled personal property coverage and pet damage liability coverage. You can also purchase earthquake and flood insurance separately if you want coverage against those risks.

MoneyGeek’s review of American Family renters insurance found that the company offers limited optional coverages and add-ons, as listed below.

When shopping for renters insurance, it’s important to consider the core coverages included since these vary among companies. Opt for an insurer that offers all the core coverages listed below to ensure your policy provides sufficient protection.

If you live in a flood- or earthquake-prone area, check whether your policy includes these coverages or whether you need to purchase them separately. You can learn more about coverage in MoneyGeek’s renters insurance overview.

It’s easy to access the American Family website and get a personalized renters insurance quote online. Policyholders can also conveniently file claims from anywhere by using the company’s online portal. American Family’s mobile app also enables policyholders to make payments and track claims.

Apart from renters insurance, American Family also offers a host of other insurance products for businesses and individuals. These include life, business, agricultural, car, health, identity theft and travel insurance.

To evaluate American Family’s renters insurance products, MoneyGeek analyzed American Family’s website, manually collected quotes and consulted consumer intelligence organizations, such as J.D. Power, the NAIC and AM Best.