Overview of COUNTRY Financial Insurance

As its name suggests COUNTRY Financial's roots are in agriculture. In 1925, it began as a mutual insurance company in Illinois, selling policies for fire and lightning insurance. Within its first year, the company had expanded to include coverage for crop-hail and farm equipment, with auto and life insurance joining the mix by 1929. It remained an Illinois-based company until the 1960s, when it began adding states to its coverage area over the next several decades. Today, COUNTRY Financial ranks on the National Association of Insurance Commissioners' list of top 25 home insurance companies in the nation, with over .70 percent share of the market.

How Does COUNTRY Financial Home Insurance Rate?

Consumer Satisfaction Rating

These ratings are from the J.D. Power 2019 U.S. Household Insurance Study - Homeowners Insurance. The highest score for each category is five stars. The COUNTRY Financial Insurance Company subsidiary rated here may not be the subsidiary that underwrites your insurance policy. Check with your insurance agent for more information.

Policy Offerings
Billing & Payment
Contacting the Insurer
Customer Complaint Ratio

The National Association of Insurance Commissioners collects complaint information from state insurance regulators. The national median complaint ratio is 1. A score of less than 1 means a company has a less than average number of complaints, while a score higher than 1 means it has more than average. Find out more from the NAIC website. The COUNTRY Financial Insurance subsidiary rated here may not be the subsidiary that underwrites your insurance policy. Check with your insurance agent for more information.

Last Updated: July 2017

Financial Strength Rating

A.M. Best's Financial Strength Rating opinion addresses the relative ability of an insurer to meet its ongoing insurance obligations. It is not a warranty of a company's financial strength and ability to meet its obligations to policyholders. View our Important Notice: Best's Credit Ratings for a disclaimer notice and complete details at http://www.ambest.com/ratings/notice.

Financial Strength is rated on a scale of D (poor) to A+ (superior). A rating notch of either a second "+" or a "-" indicates the gradation of financial strength within the category. We can't guarantee that the subsidiary of COUNTRY Financial Insurance rated here is the subsidiary that will underwrite your insurance policy. Check with your insurance agent and review A.M. Best's Financial Strength Rating Guide for more information.

Best's Credit Ratings™ are under continuous review and subject to change and/or affirmation. For the latest Best's Credit Ratings™ and Best's Credit Reports which include Best's Credit Ratings™), visit the A.M. Best website at http://www.ambest.com. See Guide to Best's Credit Ratings™ for explanation of use and charges.

Best's Credit Ratings™ reproduced herein appear under license from A.M. Best and do not constitute, either expressly or impliedly, an endorsement of MoneyGeek.com or its recommendations, formulas, criteria or comparisons to any other ratings, rating scales or rating organizations which are published or referenced herein. A.M. Best is not responsible for transcription errors made in presenting Best's Credit Ratings™. Best's Credit Ratings™ are proprietary and may not be reproduced or distributed without the express written permission of A.M. Best Company.

Source A.M. Best
Rating A+

Effective Date: January 2020

Website Features
  • Rate calculator
  • Mobile app
  • Pay bill online
  • Make claim online
  • Household inventory tool

Pros and Cons of COUNTRY Financial Home Insurance


  • COUNTRY Financial offers a full complement of insurance options, plus additional financial services, so you can address several needs under one company umbrella.
  • The home insurance policy starts with very basic coverages and lets you add on and upgrade to suit your needs.
  • COUNTRY Financial has consistently received a low customer complaint ratio from NAIC, indicating good customer satisfaction.


  • Relative to other home insurers, COUNTRY Financial serves considerably fewer U.S. states.
  • COUNTRY Financial has a mobile option for its auto insurance and financial services, but not for home insurance.

COUNTRY Financial Home Insurance Coverage

The basic coverage that COUNTRY Financial offers actually does not include the standard coverages most consumers will want from their home insurance. That said, that may appeal to customers searching for only baseline coverage and the lower premiums that come with that. You do have the option to upgrade your policy to bring it up to the level that most policies offer, but be sure to check the policy closely to see exactly what is covered and ensure that it's sufficient for your needs.

COUNTRY Financial offers home insurance in three packages. The first offers standard coverage for a set number of events, such as fire damage, theft, or glass breakage. At the next level, the Premier package expands the list of covered events; these are typically catastrophic but still be pricey to remediate, such as power surges or paint spills. An option for combination coverage allows customers to choose expanded coverage for their homes while staying at a basic level for personal property.


The basic package offers what is known as broad-form coverage, protecting only against a specified list of threats, such as fire, vandalism, and theft. In the Premier and combination packages, your house has a more comprehensive level of protection.

Personal property

In the basic and combo packages, your personal belongings are only covered against a certain list of perils specified in the policy, but in the Premier package, you will have broader protection for them.


You can choose liability coverage up to $1 million, and there is the option of adding an umbrella policy if you need more than this; however, you might need to hold one of the company's auto policies in order to be eligible for the umbrella.

Medical coverage

This option covers the medical bills for people who are injured on your property; customers can choose an amount up to $25,000.

COUNTRY Financial offers a range of additional coverage options that are standard among the industry's larger companies. While they're not included in a basic policy, clients can pick and choose among them to build a policy that best suits their circumstances.

Extended replacement cost

You can purchase additional coverage for your dwelling coverage to provide a buffer of up to 120 percent of your policy limits, in case actual costs to rebuild exceed your policy's stated limits.

Additional replacement cost

Separate from the Extended option, the Additional Replacement Cost is a feature that COUNTRY is one of a distinct few to offer. It provides extra coverage to rebuild your home, without regard to your policy limits.

Coverage for high-value items

Valuables such as furs or firearms are only covered to a certain amount; however, the company will apprise you of these limits and you may purchase an additional policy for these items if you wish.

Identity theft

The option for reimbursement for costs of up to $25,000 to recover from identity theft is available with your home insurance.

Earthquake damage

Protection against loss from earthquake is another optional coverage.

Seasonal dwellings

You can purchase extra coverage for your summer home or fall cabin to go along with your home insurance.

Sump pump failure and/or back up of sewer or drain

This is a normal extra option to help protect against water backup.

Mine subsidence

Available in some states, this helps to protect against losses caused by underground mine collapse.

Loss assessments

If this isn't already included in the base policy in your state, you can add this option to your home insurance, which deals with a property owner's share of loss to homeowner association common areas.

Flood insurance

While COUNTRY Financial will not actually write a flood policy, the company will assist you in getting one through a federal party.

Available Discounts on COUNTRY Financial Home Insurance Coverage

Although the types and amounts of discounts vary by state, COUNTRY Financial does offer a reasonably varied selection of discounts, so that most customers should qualify for some savings.

Type of Discount Description
Multi-policy discount Simply put, the more policies you hold, the more money you will save.
Age of wiring discount If your home has newer wiring that adheres to current safety standards, you could see a discount of up to 28 percent, depending on your state.
Dwelling age discount Newer homes statistically have fewer claims, so they can qualify for home insurance savings; with COUNTRY Financial, those savings can even reach 40 percent.
Alarm credit Installing certain theft and fire alarm systems can make you eligible for this discount of up to 20 percent.
Safe heat discount Insurance companies frown on certain heating systems, such as wood-burning stoves. If your house has safer systems for heating, you could get a discount (up to 15 percent).
Roof discount If your roof is fortified with hail-resistant materials, it might bring your costs down (up to 20 percent).

How to Make a Home Insurance Claim with COUNTRY Financial

You can call or go online to file a claim. You may log in to your account on the company website, or you can submit a claim as a guest. A claims representative will collect the necessary information and then get back to you by the end of the next business day to get the claims process going. Once the claim is reviewed, the company will set up an inspection, and you will get an estimate of repair costs. You can log in online to monitor the status of your claim.

How to Contact Country Financial Home Insurance

States Served