Mehdi Hossain

Professor Mehdi Hossain’s primary research interest includes consumer decision-making. Specifically, he is interested in understanding how mental accounting and differences in people’s cognitive styles influence marketplace decisions. In addition, Hossain studies the factors that influence consumers’ morality in the marketplace. In one of his projects, he examined how people’s thinking style and the type of charitable cause (humanitarian vs. environmental) interact to facilitate donor’s giving intentions. Another project examines how priming the concept of money influences variety-seeking. A consistent finding is that money priming significantly increases variety-seeking behavior across decision contexts.