Guide to the Best Investing Apps: Stocks, Real Estate and More

ByNathan Paulus
Edited byRae Osborn

Updated: March 15, 2024

ByNathan Paulus
Edited byRae Osborn

Updated: March 15, 2024

Advertising & Editorial Disclosure

By 2024, the digital investment market is projected to reach $3.9 trillion, with robo-advisors accounting for $3.39 trillion and neobrokers for $0.51 trillion. This growth is partly fueled by the rise of investment apps that are reshaping how individuals approach finance.

Investment apps serve various functions, including robo-advising, stock trading and portfolio management. They provide direct access to financial markets for real-time trades and decisions. MoneyGeek has curated a list of the best investing apps, arranged alphabetically, to guide you in the digital investing landscape. Choose ones that align with your financial goals.

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Best Robo-Advisor Apps

Robo-advisor apps automate financial planning through algorithms. You can receive tailored investment recommendations by inputting financial details and goals. While these apps typically charge lower fees than traditional advisors, they might overlook certain nuanced financial situations due to automation. We've curated a list of top robo-advisor apps based on specific criteria, including user ratings, effectiveness of tax strategies and third-party evaluations. These apps also excel in ease of use, customization options and cost-efficiency.

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SELECTION TIP

Focus on fees, investment options, user experience and customer support. Ensure the app is registered with reputable financial authorities.

1. Betterment

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Data as of October 10, 2023.

Betterment offers algorithm-based financial planning with minimal human intervention. You can set financial goals and risk preferences, and the platform crafts a diversified portfolio in response. Key features include tax-efficient strategies, auto-rebalancing and retirement tools.

The platform has two plans: Digital and Premium. The Digital Plan requires $0 to open (though $10 to initiate investing), while the Premium Plan has a minimum balance of $100,000 and includes complimentary financial coaching.

Pros
Cons
  • Tailored portfolios based on user goals.
  • Tax-efficient investing with tax-loss harvesting.
  • No minimum deposit for the Digital plan.
  • Access to human advisors with the premium plan.
  • Goal-based financial planning tools.
  • There is no option for individual stock or bond picking.
  • Its limited primarily to ETFs.
  • Premium plan requires a minimum balance of $100,000.
  • Its not ideal for active traders.
  • Withdrawals can take several days.

2. M1 Finance

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Data as of October 10, 2023.

M1 Finance merges robo-advisory with a flexible interface. Its "Pie" approach lets you craft and modify investment pies with stocks, ETFs, or expert-curated selections. This app is ideal for self-directed investors. It also allows you to purchase fractional shares, offers tools to track portfolio performance and provides valuable resources like articles, tutorials and insights.

Pros
Cons
  • High customization with "Pie" investing.
  • Automated rebalancing.
  • No management fees for the basic account.
  • Ability to invest in individual stocks and ETFs.
  • Can be a bit complex for absolute beginners due to its unique approach.
  • No dedicated financial advisors.
  • Limited research tools compared to some traditional brokerages.
  • Withdrawals can take several days.
  • M1 Plus, with its additional benefits, comes at an annual cost.

3. SoFi

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Data as of October 10, 2023.

SoFi Automated Investing is SoFi's robo-advisor platform that offers automated investment solutions. Key features include automatic rebalancing and consultations with financial advisors. This app is ideal if you’re seeking a simplified investment approach that complements the comprehensive range of financial tools SoFi provides. You need to open a SoFi account to use this tool, with only $1 required for account creation and $5 to kick off investing.

Pros
Cons
  • No management fees.
  • Access to financial planners at no additional cost.
  • Goal-based financial planning.
  • Diverse portfolio of low-cost ETFs.
  • User-friendly interface and educational resources.
  • Limited customization of portfolios.
  • No option for individual stock picking.
  • Mainly focused on ETFs, with no mutual funds or individual bonds.
  • Not ideal for active traders.

4. Vanguard

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Data as of October 10, 2023.

Vanguard Digital Advisor is Vanguard's automated investment platform. It delivers investment management based on your objectives while leveraging Vanguard's portfolio expertise. Enrollment requires a Vanguard brokerage account holding a minimum of $3,000, eligible for a standard taxable account or a traditional or Roth IRA. Upon joining, Vanguard will invest your assets across four distinct Vanguard exchange-traded funds (ETFs).

Pros
Cons
  • Low advisory fee.
  • Access to Vanguard's low-cost funds.
  • Trustworthy reputation.
  • Goal-based planning tools.
  • Minimum investment required.
  • Limited to Vanguard's own funds.
  • No option for individual stock or bond picking.
  • No face-to-face advisory option within the digital advisor platform.

5. Wealthfront

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Data as of October 10, 2023.

Wealthfront is a robo-advisor that uses algorithms to provide personalized investment portfolios based on risk tolerance and financial goals. It also offers features like tax-loss harvesting, direct indexing and cash accounts to optimize returns and minimize taxes for its users. You can follow in-app prompts and answer a brief questionnaire to initiate automated investing. You can fund the account with a minimum requirement of $500.

Pros
Cons
  • Automated investment management.
  • Tax-loss harvesting to optimize returns.
  • No minimum deposit to open an account.
  • Goal-based financial planning tools.
  • Passive investing approach based on sound financial principles.
  • No option for individual stock picking.
  • Limited to ETFs – no mutual funds or individual bonds.
  • Not suitable for active traders.
  • Withdrawals can take several days.
  • No face-to-face financial advisory.

Best Stock Trading Apps

Stock-trading apps allow you to buy and sell stocks in real time directly from your devices. Their main benefits include instant market access, reduced transaction fees and trading convenience. Our lineup of stock trading apps was chosen for their unique strengths, such as offering robust tools, strong security features and access to international markets.

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SELECTION TIP

If you're choosing a stock trading app, be sure to review its security, fee structure, user interface and the range of stocks and tools available.

1. E-TRADE

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Data as of October 10, 2023.

E-TRADE Mobile App is the mobile platform of E-TRADE that caters to the needs of on-the-go investors; the app provides a comprehensive suite of trading and investment tools. The app provides a user-friendly interface, real-time streaming quotes, advanced charting features and money transfer capabilities. It offers educational resources, news updates and customizable watchlists to inform you about market trends and their investments. E-TRADE Mobile App aims to help both novice and experienced investors manage their portfolios and execute trades.

Pros
Cons
  • Commission-free trades for U.S. stocks, ETFs and most options.
  • User-friendly interface with customizable features.
  • Advanced charting and analysis tools.
  • Access to a wide range of investment products.
  • Educational resources and tools for beginner investors.
  • Advanced trading platform, E-TRADE Pro, might be overwhelming for beginners.
  • Some advanced tools and features might be exclusive to desktops or require a certain account balance.
  • International trading has associated fees.

2. Fidelity Investments

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Data as of October 10, 2023.

Fidelity Investments is an app from Fidelity that offers a range of mobile investments, including stock trading. It champions zero-fee index funds and boasts an extensive array of educational materials. Key features include research capabilities, analysis tools, watchlists, alerts, retirement instruments and more. The app also integrates advanced measures like biometric login, two-factor authentication and high-grade encryption to safeguard your information.

Pros
Cons
  • No commission on U.S. stocks and ETFs.
  • Extensive research tools and access to third-party research.
  • Wide range of investment products available.
  • Strong reputation and customer service.
  • Advanced charting and analysis tools for more seasoned traders.
  • International trading can come with higher fees.
  • Platform might feel overwhelming to beginners.
  • Mobile app interface might not be as intuitive as some newer platforms.

3. IBKR Mobile

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Data as of October 10, 2023.

The Interactive Brokers app, often called IBKR Mobile, is the platform for Interactive Brokers, catering to traders and investors seeking on-the-go portfolio management, market analysis and trade execution. The app offers real-time trading capabilities in stocks, options, futures and forex. It also provides advanced charting and research tools. You can access over 135 global markets and view over 50 data columns. You can use the Options Wizard if you’re uncertain. It offers standard strategies as a starting point.

Pros
Cons
  • Access to international markets and various securities.
  • Advanced trading tools and research capabilities.
  • Competitive pricing, especially for active traders.
  • High-order execution quality.
  • Robust account security features.
  • Can be complex and might have a steep learning curve for beginners.
  • Minimum monthly activity fees for certain accounts or users (especially under IBKR Pro).
  • Some users find the user interface less intuitive compared to newer platforms.

4. Merrill Edge

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Data as of October 10, 2023.

The Merrill Edge app is the mobile platform for Merrill Edge. The app offers a range of features to manage investments on the go. You can trade stocks, options, ETFs and mutual funds, monitor their portfolios, access real-time market data and use advanced charting tools. The app also integrates research reports, market insights and educational resources to help investors make informed decisions.

Pros
Cons
  • Seamless integration with Bank of America accounts.
  • Commission-free trades for U.S. stocks, ETFs and options.
  • Access to award-winning research and analysis.
  • User-friendly interface, suitable for both beginners and experienced traders.
  • Strong customer support and educational resources.
  • Limited advanced trading tools compared to some competitors.
  • Some users might find the platform less customizable than other trading apps.
  • International trading might come with higher fees.
  • Integration benefits are most pronounced for existing Bank of America customers.

5. Robinhood

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Data as of October 10, 2023.

Robinhood offers a streamlined interface and commission-free trades. Its user-friendly app supports transactions in stocks, options, ETFs and cryptocurrencies, appealing to a diverse user base. You can invest in over 5,000 securities and 650 global stocks. The app has been praised for making investing more accessible to a younger and broader audience. Still, its rapid growth and approach have also been subjects of debate and scrutiny within the financial community.

Pros
Cons
  • Commission-free trades for stocks, ETFs and options.
  • User-friendly interface.
  • Cryptocurrency trading available.
  • No account minimums for its basic services.
  • Instant deposit access up to $1,000
  • Limited research and analysis tools compared to more traditional brokerages.
  • No access to mutual funds or bonds.
  • Lacks advanced trading features for seasoned traders.
  • Some users have raised concerns about customer service response times.

6. Schwab Mobile

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Data as of October 10, 2023.

The Charles Schwab app caters to novices and seasoned investors. It offers comprehensive research utilities, rich educational resources and a dedication to low fees. Its "Schwab Stock Slices" feature permits fractional share acquisitions. You can execute trades, stay updated with real-time market news and explore investment opportunities. The app incorporates fingerprint and facial recognition, top-tier encryption and the Schwab security guarantee.

Pros
Cons
  • No commission on U.S. stocks, ETFs and most options trades.
  • Vast array of research tools and educational content.
  • Wide variety of investment products available.
  • Excellent customer service and advisory options.
  • User-friendly mobile interface with customizable features.
  • Some international trading options may come with higher fees.
  • The platform can feel overwhelming to complete beginners due to the breadth of offerings.
  • Transfer and withdrawal processes might take longer than some newer platforms.

7. thinkorswim (by TD Ameritrade)

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Data as of October 10, 2023.

The app thinkorswim is an advanced trading platform developed by TD Ameritrade, designed for serious traders looking for sophisticated tools and analytics. It offers a comprehensive suite of features, including real-time data, technical analysis tools, customizable charts and a simulated trading environment known as "paperMoney." The platform provides educational resources and support to help you make informed trading decisions.

Pros
Cons
  • Advanced charting and analysis tools suitable for professional traders.
  • Real-time data and news feeds.
  • Customizable interface with a range of widgets.
  • Access to a wide variety of securities, including futures and forex.
  • Can be overwhelming for beginners due to its advanced features.
  • Mobile app might lack some functionalities present in the desktop version.
  • Requires a good internet connection for smooth operation.

Best Real Estate Investing Apps

Real estate investing apps democratize property investment by offering options like property shares, real estate loans, or direct purchases. Their primary advantage is broadening access to real estate investments. Always remember to prioritize security when investing in real estate using investment apps. We evaluated and chose our real estate investment apps based on their range of investment options, fee transparency and user experience. They provide avenues for both commercial and residential investments, and additional features like property shares and real estate loans.

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SELECTION TIPS

Seek apps with a wide range of investment options, transparent fees, user-friendly experience and educational content.

1. Arrived

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Data as of October 10, 2023.

Arrived allows you to browse pre-vetted properties by their experts. You can start investing from $100 to $100,000 per property. You can also diversify your portfolio by investing in real estate across multiple markets and property types.

Pros
Cons
  • Low minimum investment.
  • Hands-off approach for investors; Arrived handles property management.
  • Allows for diversification by investing in multiple properties.
  • Transparent about property details, projected returns and performance.
  • Limited liquidity.
  • No guarantee of returns.
  • Limited control over property selection and management decisions.
  • Portfolio is limited to the properties selected by Arrived.
  • As a newer platform, it has a shorter track record compared to some established real estate investment platforms.

2. DiversyFund

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Data as of October 10, 2023.

DiversyFund is a platform that allows everyday investors to diversify their portfolios with real estate investments. It caters to all investors, not just accredited ones. DiversyFund purchases and manages multi-million-dollar properties by pooling funds from multiple investors to achieve consistent returns.

Pros
Cons
  • No management fees for investors.
  • Minimum investment is relatively low, making it accessible to many.
  • Direct ownership in real estate projects, not just a REIT.
  • User-friendly platform suitable for those new to real estate investing.
  • Offers a diversified approach by pooling investments into multiple properties.
  • Less liquidity than traditional REITs; investments are typically long-term.
  • No guarantee of returns; all investments carry risks.
  • Limited track record compared to some longer-standing platforms.
  • Portfolio less diversified than some other platforms, focusing primarily on multifamily real estate.
  • Limited control for investors over individual property selections.

3. Fundrise

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Data as of October 10, 2023.

Fundrise is a real estate crowdfunding platform that allows individual investors to invest in commercial and residential real estate projects. It provides access to previously hard-to-reach opportunities, managing real estate assets without demanding significant capital or hands-on management from investors. Notable features include diverse investment opportunities, eREITs and eFunds, performance tracking and automated investing.

Pros
Cons
  • Offers access to private real estate investments with a relatively low minimum investment.
  • Diversified portfolios tailored to different investment goals.
  • Transparent fee structure.
  • User-friendly platform suitable for real estate investment beginners.
  • Less liquidity than publicly traded REITs – investments are long-term.
  • No guarantee of returns.
  • Limited to U.S. residents.
  • Dividend reinvestment is automatic; you can't opt to receive cash dividends.

4. Groundfloor Finance Inc.

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Data as of October 10, 2023.

The Groundfloor app facilitates real estate investing, boasting an average annual return of 10% on investments with no associated fees. You can also monitor your investments and overall portfolio performance through their app.

Pros
Cons
  • Offers a unique approach by allowing investment in individual real estate loans.
  • Shorter investment terms compared to equity real estate investments.
  • Graded loan system, which allows investors to assess risk and reward.
  • Open to all investors, not just accredited ones.
  • Investment in loans means you're not getting equity in the property.
  • No guarantee of returns.
  • Returns depend on the borrowers repaying their loans.
  • Limited diversification unless you invest small amounts in multiple loans.
  • No secondary market, limiting liquidity options.

Best Portfolio Management Apps

Portfolio management apps are digital tools that help oversee and optimize investment portfolios. These apps facilitate performance tracking, asset rebalancing and financial planning by centralizing your assets. Although central access to investment data is attractive, always remain vigilant about data security. Our picks for portfolio management apps offer a comprehensive view of your financial landscape. They stand out for their user-friendly interfaces, human coaching support and added budgeting tools to help you oversee and optimize your investments.

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SELECTION TIPS

Consider usability, feature variety and integration capabilities. Always verify the app's security measures and regulatory affiliations.

1. Empower

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Data as of October 10, 2023.

Empower offers tools for effective money management, spanning budgeting to investment advice. It aims to make personal finance more approachable and actionable using a blend of AI-driven suggestions and human coaching. The app emphasizes enhanced protection with features like biometric identification and multi-factor authentication. It also integrates with Siri and the Apple Watch for a more optimized user experience.

Pros
Cons
  • Comprehensive financial snapshot, from spending to investments.
  • Intelligent analysis with actionable insights to improve financial health.
  • Automated savings features to help set aside money effortlessly.
  • Customizable budgets and expense tracking.
  • Access to human financial coaches with the premium subscription.
  • Not exclusively a portfolio management tool; it's broader in scope.
  • Some advanced features are behind a paywall (Empower Premium).
  • Might not offer the depth of investment analysis that specialized investment platforms provide.

2. Morningstar for Investors

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Data as of October 10, 2023.

The Morningstar for Investors app offers insights into comprehensive investment data covering stocks, funds, ETFs and CEFs. The app also includes personalized portfolio tracking tools and the latest commentary, news and videos. Users registered with Morningstar.com can log in to the app to access existing accounts.

Pros
Cons
  • Comprehensive asset breakdown.
  • Visual representation of exposures.
  • Helps pinpoint imbalances.
  • Supported by Morningstar's trusted research.
  • Suitable for both novices and experts.
  • Advanced features require a subscription.
  • Some may find the interface antiquated.

3. Quicken Simplifi

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Data as of October 10, 2023.

Simplifi by Quicken provides a comprehensive view of their finances. It focuses on budgeting, expense tracking and forecasting, facilitating goal setting and informed financial choices. It has a consolidated view where you can see all your financial accounts in one place.

Pros
Cons
  • User-friendly interface with intuitive visuals.
  • Offers a clear view of all financial accounts in one place.
  • Customizable spending watchlists.
  • Goal tracking and progress visualization.
  • Real-time spending tracking to stay on top of budgets.
  • A monthly or yearly subscription cost after the trial.
  • While comprehensive for day-to-day budgeting, it might not offer the depth of investment analysis some users want.
  • Dependency on third-party data connections, which can occasionally break or need updates.

Tips for Choosing the Right Investing App

When choosing an investment app, you must ensure data security and select the app that best aligns with your investment journey. Here are some key considerations to keep in mind:

1

Assess Your Needs

Reflect on your investment stage. Are you a beginner or a pro? Your expertise will dictate the app features and support you'll need.

2

Read Reviews

User feedback reveals an app's strengths and weaknesses. Notice common praises or concerns.

3

Verify Credibility

Ensure your app adheres to financial regulations. Registration with financial bodies indicates legitimacy and adherence to industry norms.

4

Try Before Investing Big

Familiarize yourself with the app first. Use demo accounts or start small to gauge their suitability.

5

Stay Updated

Regularly update your app for the latest features and security. Being aware of market shifts can guide your investments.

6

Prioritize Safety

Beyond in-app security, check if the platform insures investments. Some apps offer protection against potential losses, bolstering your asset safety.

Additional Resources

Here are some resources to assist you in navigating the landscape of digital investment.

  • BetterInvesting: A nonprofit organization that provides investment education to help individuals become better, more informed investors.
  • CFA Institute: A global association of investment professionals that offers educational resources and certifications for financial analysts.
  • Financial Industry Regulatory Authority (FINRA): FINRA supervises the people and firms that sell stocks, bonds, mutual funds and other securities. They provide resources and tools to help investors.
  • MIT OpenCourseWare: MIT offers a variety of free courses online, including some on finance and digital investment.
  • National Endowment for Financial Education (NEFE): This is a nonprofit dedicated to inspiring educated financial decision-making for individuals and families.
  • Smart About Money: A tool offered by NEFE to provide free courses, tools and resources to help individuals make informed financial decisions.
  • Stanford Online: Stanford University offers a variety of online courses related to finance and investment. While not all are free, they provide in-depth knowledge from a reputable institution.
  • U.S. Securities and Exchange Commission (SEC): This is the SEC's site for individual investors. It provides a wealth of information about investing basics, including how to avoid fraud.

About Nathan Paulus


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