State Farm offers the best life insurance in South Dakota and nationwide, earning a MoneyGeek score of 99 out of 100 for customer service, affordability, and coverage options. We also recommend GEICO, Nationwide, Haven and Mutual of Omaha as some of the best affordable alternatives.
Best Life Insurance Companies in South Dakota (June 2025)
Updated: July 5, 2025
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Key Takeaways
Though life insurance costs don’t vary by location, the best choices for coverage in South Dakota are State Farm, GEICO, Nationwide, Haven and Mutual of Omaha.
GEICO delivers the cheapest life insurance options in South Dakota and nationwide, with monthly rates beginning at $5.
To get the best life insurance in South Dakota, we recommend deciding on coverage beforehand, researching costs and companies, and comparing plenty of providers.
Best Life Insurance Providers in South Dakota
| State Farm | 99 | $9 |
| GEICO | 98 | $5 |
| Nationwide | 97 | $6 |
| Haven | 97 | $6 |
| Mutual of Omaha | 96 | $7 |
*Rates presented are for coverage levels between $250-$500K for a 20 year term life insurance plan for a 40-year-old man in good health who does not smoke.
Best Life Insurance in South Dakota by Category
While the top life insurance provider in South Dakota is a great choice for many, your best option might differ based on your profile. Next, we’ll break down the top providers for various common profiles.
| Young Adults | Progressive | $2 |
| Seniors | GEICO | $21 |
| Smokers | Progressive | $10 |
| High Coverage | Bestow | $18 |
Compare Personalized Best South Dakota Life Insurance Picks
To help you find the best life insurance match, we've included a filterable table below, making it easy to see options that suit your unique profile.
Data filtered by:Results filtered by:
Select
Age:41-50
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Gender:M
Select
Coverage Level:250k-500k
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Term:10
Select
Health Level:Excellent
| State Farm | 99 | $10 |
| GEICO | 98 | $6 |
| Haven | 97 | $7 |
| Nationwide | 97 | $7 |
| Mutual of Omaha | 96 | $7 |
| Protective | 95 | $10 |
| Prudential | 94 | $9 |
| AAA | 92 | $8 |
| Allstate | 92 | $9 |
| Transamerica | 90 | $6 |
Rates in this table differ from the main comparison due to the broader age range (41 to 50 vs. 40) and flexible term selection rather than a fixed 20-year term.
How to Find the Best Life Insurance in South Dakota
Here's a breakdown of essential tips to help you find the right life insurance in South Dakota.
- 1
Decide coverage beforehand
Determining how much life insurance you need is essential before making a purchase. This allows you to compare prices accurately and avoid being oversold by agents. Use the link to calculate your ideal coverage.
- 2
Research costs for your profile
Understanding average life insurance costs for your specific coverage level and personal profile helps ensure you get a good deal. Generally, your location will not affect life insurance rates, making it easier to compare costs across different providers.
- 3
Compare company reputations
Although rates do not usually change by state, understanding a company's reputation locally can ensure a better match for your needs. Use resources like J.D. Power, online forums, and independent agents to gauge which providers excel.
- 4
Compare quotes through multiple avenues
Pricing can vary depending on where you obtain your quotes, whether through an independent agent, online source, or captive provider agent.
Best Life Insurance in South Dakota: Bottom Line
In South Dakota, MoneyGeek's top life insurance picks are State Farm, GEICO and Nationwide. While these are our recommendations, we suggest you evaluate your coverage needs and compare quotes to find the best deal.
South Dakota Life Insurance: FAQ
Below are expert answers to frequently asked questions about life insurance for residents of South Dakota:
What is the best life insurance in South Dakota?
In South Dakota, State Farm offers the best overall life insurance with top-rated customer service nationwide, affordable rates at around $9 monthly, and strong term life options.
How do you get the best life insurance in South Dakota?
Secure the best life insurance in South Dakota by establishing your coverage needs, evaluating insurers' reputations and financial stability, and comparing quotes to find the best rates and terms for you.
Do life insurance rates differ by state?
No, life insurance rates are similar across states, though specific coverage options and riders may be different.
No, state-specific factors don't usually impact life insurance premiums, but regulations affecting policies can vary.
No, while premiums tend to be uniform, state regulations may influence the types of policies and benefits offered.
How We Decided the Best Life Insurance in South Dakota
MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We selected companies to review based on their broad national coverage and ability to provide an online quote.
MoneyGeek's Scoring System
In our unique scoring system, companies can earn up to five points in each of five categories. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following base weightings to score insurers:
- Affordability: 60%
- Financial Stability: 5%
- Buying Process: 5%
- Customer Satisfaction: 20%
- Product Diversity: 10%
Each company's score incorporates:
- Cost data obtained through online quotes
- Financial strength ratings from AM Best and the number of years in business
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Availability of tools to aid in the buying process, such as online product materials and multiple payment options
- Diversity of life insurance products offered
Sample Customer Profile
MoneyGeek used a standard profile to obtain life insurance quotes in South Dakota:
- 40-year-old nonsmoker
- Average height and healthy weight
- Excellent health rating
We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect a variety of quotes and determine the best life insurance company for several types of customers. We collected quotes for term life insurance with varying term lengths and coverage amounts, as well.
When necessary, we identified trends in the dataset and used those patterns to calculate projections and extend the data beyond what was originally collected.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.