Overall, the best life insurance in Texas and nationwide is State Farm who has an almost perfect score of 99 out of 100 when considering customer service, affordability and coverage options. We also recommend Geico, Haven, Nationwide and Mutual of Omaha as some of our top cheap options as well.
Best Life Insurance Companies in Texas (April 2025)
Updated: April 29, 2025
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Key Takeaways
While life insurance rates don't vary by state, the best providers in Texas are State Farm, Geico, Haven, Nationwide and Mutual of Omaha.
Geico offers the cheapest life insurance in Texas and nationwide with rates as low as $2 per month for coverage.
To get the best life insurance in Texas, we recommend deciding on coverage beforehand, researching costs and companies, and comparing plenty of providers.
Best Life Insurance Providers in Texas
| State Farm | 99 | $8 |
| GEICO | 98 | $5 |
| Haven | 97 | $10 |
| Nationwide | 97 | $6 |
| Mutual of Omaha | 96 | $7 |
*Rates presented are for coverage levels between $250-$500K for a 20 year term life insurance plan for a 40-year-old man in good health who does not smoke.
Best Life Insurance in Texas By Category
While we've presented the best option overall for most in Texas, this may differ depending on your personal profile. So below, we've broken down the top options for common profiles.
| Young Adults | Farmers | $2 |
| Seniors | Amica | $26 |
| Smokers | Farmers | $10 |
| High Coverage | Assurity | $19 |
Compare Personlaized Best Texas Life Insurance Picks
To make our recommendations even more personalized, we've provided a filterable table below, so our picks fit your profile as closely as possible.
Data filtered by:Results filtered by:
Select
Age:41-50
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Gender:M
Select
Coverage Level:250k-500k
Select
Term:20
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Health Level:Excellent
| State Farm | 99 | $12 |
| GEICO | 98 | $8 |
| Nationwide | 97 | $10 |
| Haven | 97 | $17 |
| Mutual of Omaha | 96 | $11 |
| Protective | 95 | $14 |
| Prudential | 94 | $11 |
| Allstate | 92 | $10 |
| AAA | 92 | $18 |
| Transamerica | 90 | $10 |
How To Find The Best Life Insurance in Texas
Below we've broken down some key tips to help you find the best life insurance in Texas for you:
- 1
Decide Coverage Beforehand
Finding out how much life insurance you need before buying is essential to compare company pricing apples to apples and to avoid being oversold on coverage by agents. Consider your financial situation, the purpose of buying your policy, and personal risk factors when picking a coverage level.
- 2
Research Costs For Your Profile
Checking average costs for your desired level of coverage and personal demographic profile will allow you to determine how good of a deal you are getting. Also, keep in mind that your location will not affect your rates in most if not all cases.
- 3
Compare Company Reputations
While rates will often not change by state, understanding a company's reputation in your area will help you find a better fit. Use resources like J.D. Power, online forums, and independent agents to find out which companies are best for different types of overage. Also, coverage options vary widely by provider, so ensure your needs match options offered by the company you pick.
- 4
Compare Quotes Through Multiple Avenues
Comparing quotes from multiple companies apples to apples ensures you get the best bang for your buck. Pricing will also differ widely by where you get quotes from whether that be an independent agent, online or through a captive provider agent.
Best Life Insurance in Texas: Bottom Line
We found the top three life insurance companies in Texas are State Farm, Geico and Haven. While these are our recommendations, we urge you to do your own research, decide on a coverage level, and compare quotes to get the best deal possible.
Texas Life Insurance: FAQ
Below are our expert answers to frequently asked questions about Texas life insurance:
What is the best life insurance in Texas?
In Texas, the best overall life insurance is offered by State Farm who offers the top customer service nationwide, affordable rates, and good coverage options for term policies.
How do you get the best life insurance in Texas?
In general, the best way to get the right life insurance for you involves comparing rates, deciding a coverage level before buying, and researching costs and companies.
Do life insurance rates differ by state?
No, life insurance rates do not typically differ by state, but coverage options and riders may vary.
How We Decided The Best Life Insurance in Texas
MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We selected companies to review based on their broad national coverage and ability to provide an online quote.
MoneyGeek's Scoring System
In our unique scoring system, companies can earn up to five points in each of five categories. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following base weightings to score insurers:
- Affordability: 60%
- Financial Stability: 5%
- Buying Process: 5%
- Customer Satisfaction: 20%
- Product Diversity: 10%
Each company's score incorporates:
- Cost data obtained through online quotes
- Financial strength ratings from AM Best and number of years in business
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Availability of tools to aid in the buying process, such as online product materials and multiple payment options
- Diversity of life insurance products offered
Sample Customer Profile
MoneyGeek used a standard profile to obtain life insurance quotes in Texas:
- 40-year-old nonsmoker
- Average height and healthy weight
- Excellent health rating
We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect a variety of quotes and determine the best life insurance company for several types of customers. We collected quotes for term life insurance with varying term lengths and coverage amounts, as well.
When necessary, we identified trends in the dataset and used those patterns to calculate projections and extend the data beyond what was originally collected.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.