Cheapest Car Insurance in Wisconsin (August 2024)


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Updated: September 15, 2024

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AAA offers the overall cheapest car insurance for drivers in Wisconsin. American Family, based in Madison, Wisconsin, is also the most affordable insurance company for other types of drivers.

If you’re looking for options that balance cost and quality service, we found the companies that provide the best car insurance in Wisconsin.

Why Trust MoneyGeek? The auto insurance rates in our study are based on our analysis of the latest data from the Wisconsin Office of the Commissioner of Insurance and Quadrant Information Services.

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These rates reflect the cheapest car insurance quotes in Wisconsin as of August 2024.

44,496Quotes Analyzed
 
19Companies Compared
 
54ZIP Codes

Cheapest Minimum Liability Car Insurance in Wisconsin

On average, MoneyGeek found that the cheapest car insurance for a minimum coverage policy is from:

  • AAA: $243 per year
  • GEICO: $266 per year

Dairyland is the most expensive car insurance company for minimum coverage, with an average annual cost of $815.

Auto insurance that meets Wisconsin state law’s minimum insurance requirements only offers bodily injury liability, property damage liability and uninsured motorist coverage.

Data filtered by:Results filtered by:
Age Range:
Age Range:30-59
Coverage Level:
Coverage Level:Minimum Coverage
AAAAnnual Premium$243Monthly Premium$20
GEICOAnnual Premium$266Monthly Premium$22
AcuityAnnual Premium$278Monthly Premium$23
Western NationalAnnual Premium$284Monthly Premium$24
ErieAnnual Premium$293Monthly Premium$24
American FamilyAnnual Premium$317Monthly Premium$26
West Bend MutualAnnual Premium$366Monthly Premium$30
TravelersAnnual Premium$366Monthly Premium$31
Auto-Owners Insurance CoAnnual Premium$373Monthly Premium$31
IMT Insurance CompanyAnnual Premium$380Monthly Premium$32
ProgressiveAnnual Premium$387Monthly Premium$32
State FarmAnnual Premium$426Monthly Premium$35
ChubbAnnual Premium$431Monthly Premium$36
FarmersAnnual Premium$503Monthly Premium$42
NationwideAnnual Premium$539Monthly Premium$45
KemperAnnual Premium$657Monthly Premium$55
AllstateAnnual Premium$745Monthly Premium$62
DairylandAnnual Premium$815Monthly Premium$68

A minimum coverage policy only covers the cost of injuries or damages you cause to others but doesn’t cover damages to your car. Consider getting full coverage insurance with comprehensive and collision coverage if you want broader protection to cover damages to your vehicle.

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Find the Best Car Insurance in Wisconsin for You

 

Your preferences and insurance requirements will determine your rates. The table above outlines the cheapest car insurance providers and their respective rates for minimum coverage in Wisconsin.

Learn more about how much car insurance you need.

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MoneyGeek handpicked the best car insurance companies in Wisconsin based on service quality and affordability.

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We also analyzed the average cost of car insurance in Wisconsin for different driver profiles to show you how rates change depending on specific factors.

Cheapest Full Coverage Car Insurance in Wisconsin

Based on our extensive research, the cheapest full coverage car insurance providers in Wisconsin are, on average:

  • American Family: $564 per year
  • AAA: $565 per year

Dairyland is the most expensive insurer for full coverage, charging an average of $2,329 per year. Adding comprehensive and collision coverage to your policy increases your annual premium. For instance, American Family’s full coverage option is around $247 more than its minimum coverage option.

Full coverage car insurance offers better financial protection. It covers damages from both on-road and off-road incidents.

Data filtered by:Results filtered by:
Age Range:
Age Range:30-59
Coverage Level:
Coverage Level:Full Coverage
American FamilyAnnual Premium$564Monthly Premium$47
AAAAnnual Premium$565Monthly Premium$47
AcuityAnnual Premium$681Monthly Premium$57
GEICOAnnual Premium$706Monthly Premium$59
TravelersAnnual Premium$737Monthly Premium$61
ErieAnnual Premium$780Monthly Premium$65
West Bend MutualAnnual Premium$844Monthly Premium$70
IMT Insurance CompanyAnnual Premium$860Monthly Premium$72
ChubbAnnual Premium$899Monthly Premium$75
Auto-Owners Insurance CoAnnual Premium$941Monthly Premium$78
NationwideAnnual Premium$1,062Monthly Premium$88
State FarmAnnual Premium$1,197Monthly Premium$100
AllstateAnnual Premium$1,225Monthly Premium$102
FarmersAnnual Premium$1,313Monthly Premium$109
ProgressiveAnnual Premium$1,313Monthly Premium$109
Western NationalAnnual Premium$1,413Monthly Premium$118
KemperAnnual Premium$1,639Monthly Premium$137
DairylandAnnual Premium$2,329Monthly Premium$194

Your actual rates depend on how much car insurance you need. MoneyGeek’s sample full coverage policy has the following liability limits:

  • $100,000 bodily injury liability per person
  • $300,000 bodily injury liability per accident
  • $100,000 property damage liability per accident

If you’re looking for ways to lower your premiums, you may consider reducing your liability limits, removing your comprehensive and collision coverage or raising your deductible for comprehensive, collision or both. However, this will expose you to greater financial risks in the event of an accident.

How to Compare Cheap Wisconsin Car Insurance Quotes Online

Many auto insurance companies provide personalized quotes on their websites for free. However, completing the form can take up to 15 minutes. You’ll also have to repeat this process several times to compare quotes from multiple companies and find the cheapest option.

MoneyGeek’s car insurance calculator can do the heavy lifting for you. Our free online tool helps you pick the most affordable insurer and gives you a quick estimate customized to your personal driver profile. You’ll get all these without having to provide specific personal information. It’s a great tool to start your search.

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MoneyGeek's car insurance calculator will give you a customized estimate of your auto insurance cost. It's free to use, requires no personal information and we won't send you any spam.

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Rates updated:

Oct 04, 2024

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Cheapest Car Insurance in Wisconsin by Age

Age is one of the most significant factors affecting car insurance rates in Wisconsin. On average, Nationwide and American Family offer the cheapest options, depending on what age group you and your family belong to.

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CHEAPEST CAR INSURANCE COMPANIES BY AGE

Cheapest for teens: Nationwide
Cheapest for young adults: American Family
Cheapest for seniors: American Family

Cheapest Car Insurance in Wisconsin for Teens and Their Families

On average, the cheapest car insurance companies for teens on their parent’s policy in Wisconsin are:

  • Nationwide: $1,258 per year for male teens and $1,148 per year for female teens
  • GEICO: $1,477 per year for male teens and $1,379 per year for female teens

Kemper charges the highest premiums for teens on their parent’s policy, at average rates of $6,693 for male drivers and $5,418 for female drivers. Car insurance rates for teens significantly decrease as they age. In Wisconsin, GEICO offers the cheapest car insurance rates for 19-year-old men ($1,091 per year).

Generally, teen drivers pay lower premiums if they’re added to a parent’s policy than if they buy their own. A teen under 18 must have a parent or guardian co-sign their policy to obtain it legally. For instance, the average 16-year-old Wisconsin male driver might have to pay $5,599 annually if they buy their own policy. Being added to a parent’s policy brings the cost down to around $2,396, which is a $3,203 difference.

Data filtered by:Results filtered by:
Gender:
Gender:Female
Age:
Age:16
NationwideFamily Plan Annual Premium$1,148Individual Plan Annual Premium$2,530
GEICOFamily Plan Annual Premium$1,379Individual Plan Annual Premium$5,751
State FarmFamily Plan Annual Premium$1,498Individual Plan Annual Premium$2,070
TravelersFamily Plan Annual Premium$1,513Individual Plan Annual Premium$3,458
Auto-Owners Insurance CoFamily Plan Annual Premium$1,802Individual Plan Annual Premium$1,770
AllstateFamily Plan Annual Premium$1,809Individual Plan Annual Premium$7,872
FarmersFamily Plan Annual Premium$1,960Individual Plan Annual Premium$5,983
ProgressiveFamily Plan Annual Premium$2,159Individual Plan Annual Premium$7,108
KemperFamily Plan Annual Premium$5,418Individual Plan Annual Premium$8,267

Many insurance providers offer discounts for young drivers. According to our research, Allstate, Auto-Owners, Farmers, Progressive and Travelers provide both distant student discounts and discounts for students with good grades. GEICO, Nationwide and State Farm only provide a good student discount.

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MONEYGEEK EXPERT TIP

On average, car insurance rates for male teens tend to be significantly more expensive than for female teens. This rate difference is not as notable when drivers reach their 20s and beyond.

Cheapest Car Insurance in Wisconsin for Young Adults

On average, we found that the cheapest car insurance providers for Wisconsin drivers in their 20s are:

  • American Family: $677 per year
  • GEICO: $818 per year

Dairyland charges the highest car insurance rates for young adults at an average of $3,089 per year.

Drivers in their 20s typically pay more for car insurance than middle-aged drivers. On average, a 25-year-old driver in Wisconsin will pay $336 more than a 40-year-old driver for a full coverage policy.

Data filtered by:Results filtered by:
Age Range:
Age Range:22-29
Coverage Level:
Coverage Level:Full Coverage
American FamilyAnnual Premium$677Monthly Premium$56
GEICOAnnual Premium$818Monthly Premium$68
TravelersAnnual Premium$862Monthly Premium$72
AAAAnnual Premium$872Monthly Premium$73
AcuityAnnual Premium$935Monthly Premium$78
ErieAnnual Premium$1,087Monthly Premium$91
West Bend MutualAnnual Premium$1,212Monthly Premium$101
IMT Insurance CompanyAnnual Premium$1,236Monthly Premium$103
Auto-Owners Insurance CoAnnual Premium$1,246Monthly Premium$104
NationwideAnnual Premium$1,324Monthly Premium$110
ChubbAnnual Premium$1,357Monthly Premium$113
AllstateAnnual Premium$1,468Monthly Premium$122
State FarmAnnual Premium$1,479Monthly Premium$123
FarmersAnnual Premium$1,532Monthly Premium$128
ProgressiveAnnual Premium$1,628Monthly Premium$136
KemperAnnual Premium$1,941Monthly Premium$162
Western NationalAnnual Premium$2,363Monthly Premium$197
DairylandAnnual Premium$3,089Monthly Premium$257

Cheapest Car Insurance in Wisconsin for Seniors

The cheapest car insurance providers for senior drivers in Wisconsin are, on average:

  • American Family: $594 per year
  • AAA: $638 per year

Dairyland is the most expensive insurer for seniors, at approximately $2,290 per year.

Depending on the insurer, seniors sometimes pay slightly less than middle-aged drivers. For instance, 65-year-old Wisconsin drivers pay $24 less than 40-year-old drivers for the same coverage. Additionally, most insurers tend to charge drivers in their 70s and 80s higher car insurance rates due to an increased risk of accidents.

Data filtered by:Results filtered by:
Age Range:
Age Range:60 +
Coverage Level:
Coverage Level:Full Coverage
American FamilyAnnual Premium$594Monthly Premium$49
AAAAnnual Premium$638Monthly Premium$53
AcuityAnnual Premium$665Monthly Premium$55
TravelersAnnual Premium$721Monthly Premium$60
GEICOAnnual Premium$727Monthly Premium$61
IMT Insurance CompanyAnnual Premium$775Monthly Premium$65
ErieAnnual Premium$845Monthly Premium$70
Auto-Owners Insurance CoAnnual Premium$871Monthly Premium$73
ChubbAnnual Premium$873Monthly Premium$73
NationwideAnnual Premium$945Monthly Premium$79
West Bend MutualAnnual Premium$1,024Monthly Premium$85
State FarmAnnual Premium$1,063Monthly Premium$89
ProgressiveAnnual Premium$1,163Monthly Premium$97
AllstateAnnual Premium$1,175Monthly Premium$98
FarmersAnnual Premium$1,326Monthly Premium$111
Western NationalAnnual Premium$1,366Monthly Premium$114
KemperAnnual Premium$1,589Monthly Premium$132
DairylandAnnual Premium$2,290Monthly Premium$191

Senior drivers might be able to take advantage of discounts. For example, Allstate, American Family, Farmers and GEICO provide senior discounts. However, this doesn’t necessarily mean companies offering senior discounts automatically have the lowest rates. Age is just one of several factors used to calculate premiums.

Cheapest Car Insurance for Higher Risk Drivers

In Wisconsin, American Family is the most affordable insurance provider for those with speeding tickets, at-fault accidents and OWIs on their record. It is also the cheapest insurer for sports car drivers and those with poor credit.

CHEAPEST CAR INSURANCE COMPANIES FOR HIGHER RISK DRIVERS

Cheapest after a ticket: American Family ($752 per year)
Cheapest after an accident: American Family ($633 per year)
Cheapest after a DUI: American Family ($752 per year)
Cheapest for poor credit: American Family ($633 per year)
Cheapest for sports cars: American Family ($591 per year)

Cheapest Car Insurance in Wisconsin After a Ticket

MoneyGeek found the following companies offer the cheapest auto insurance for drivers with tickets:

  • American Family: $752 per year
  • Erie: $854 per year

Dairyland is the most expensive provider, with an annual rate of about $3,897. In Wisconsin, drivers with tickets on their records pay an average of $330 more for coverage than those with a clean record.

Data filtered by:Results filtered by:
Age Range:
Age Range:30-59
Coverage Level:
Coverage Level:Full Coverage
American FamilyAnnual Premium$752Monthly Premium$63
ErieAnnual Premium$854Monthly Premium$71
AAAAnnual Premium$861Monthly Premium$72
GEICOAnnual Premium$930Monthly Premium$77
TravelersAnnual Premium$1,016Monthly Premium$85
ChubbAnnual Premium$1,028Monthly Premium$86
Auto-Owners Insurance CoAnnual Premium$1,039Monthly Premium$87
IMT Insurance CompanyAnnual Premium$1,103Monthly Premium$92
AcuityAnnual Premium$1,117Monthly Premium$93
State FarmAnnual Premium$1,274Monthly Premium$106
West Bend MutualAnnual Premium$1,295Monthly Premium$108
NationwideAnnual Premium$1,430Monthly Premium$119
AllstateAnnual Premium$1,442Monthly Premium$120
Western NationalAnnual Premium$1,575Monthly Premium$131
FarmersAnnual Premium$1,666Monthly Premium$139
ProgressiveAnnual Premium$1,810Monthly Premium$151
KemperAnnual Premium$1,927Monthly Premium$161
DairylandAnnual Premium$3,897Monthly Premium$325

Cheapest Car Insurance in Wisconsin After an Accident

These insurers charge the lowest full coverage rates to Wisconsin drivers with an at-fault accident on their driving records:

  • American Family: $633 per year
  • AAA: $932 per year

A full coverage policy from Dairyland is the most expensive option at approximately $4,232 per year. We found that an at-fault accident could increase your premiums by up to $530.

Data filtered by:Results filtered by:
Age Range:
Age Range:30-59
Coverage Level:
Coverage Level:Full Coverage
American FamilyAnnual Premium$633Monthly Premium$53
AAAAnnual Premium$932Monthly Premium$78
ChubbAnnual Premium$1,028Monthly Premium$86
TravelersAnnual Premium$1,053Monthly Premium$88
ErieAnnual Premium$1,054Monthly Premium$88
Auto-Owners Insurance CoAnnual Premium$1,098Monthly Premium$92
GEICOAnnual Premium$1,270Monthly Premium$106
IMT Insurance CompanyAnnual Premium$1,315Monthly Premium$110
State FarmAnnual Premium$1,371Monthly Premium$114
West Bend MutualAnnual Premium$1,432Monthly Premium$119
AcuityAnnual Premium$1,436Monthly Premium$120
Western NationalAnnual Premium$1,575Monthly Premium$131
NationwideAnnual Premium$1,731Monthly Premium$144
AllstateAnnual Premium$1,851Monthly Premium$154
FarmersAnnual Premium$1,884Monthly Premium$157
KemperAnnual Premium$2,336Monthly Premium$195
ProgressiveAnnual Premium$2,389Monthly Premium$199
DairylandAnnual Premium$4,232Monthly Premium$353
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MONEYGEEK EXPERT TIP

To avoid paying more for auto insurance after your first at-fault accident, include accident forgiveness on your policy. This optional coverage stops the premium increase from occurring and is available from many insurers. Some even award it for free, such as GEICO, for maintaining a clean motor vehicle record. — Mark Friedlander, Director, Corporate Communications, Insurance Information Institute

Cheapest Car Insurance in Wisconsin After a DUI

On average, the following insurers are the cheapest options for full coverage car insurance if you have an OWI on your driving record:

  • American Family: $752 per year
  • Chubb: $1,028 per year

At around $3,340 per year, Dairyland is the most expensive insurer for drivers with an OWI. We found that drivers with an OWI are charged approximately $573 more per year — a significant increase that would also occur in states with DUI or DWI.

Data filtered by:Results filtered by:
Age Range:
Age Range:30-59
Coverage Level:
Coverage Level:Full Coverage
American FamilyAnnual Premium$752Monthly Premium$63
ChubbAnnual Premium$1,028Monthly Premium$86
TravelersAnnual Premium$1,160Monthly Premium$97
ErieAnnual Premium$1,254Monthly Premium$105
State FarmAnnual Premium$1,274Monthly Premium$106
AAAAnnual Premium$1,483Monthly Premium$124
AllstateAnnual Premium$1,491Monthly Premium$124
ProgressiveAnnual Premium$1,534Monthly Premium$128
Western NationalAnnual Premium$1,575Monthly Premium$131
AcuityAnnual Premium$1,683Monthly Premium$140
IMT Insurance CompanyAnnual Premium$1,684Monthly Premium$140
KemperAnnual Premium$1,720Monthly Premium$143
Auto-Owners Insurance CoAnnual Premium$1,759Monthly Premium$147
FarmersAnnual Premium$1,811Monthly Premium$151
GEICOAnnual Premium$1,850Monthly Premium$154
West Bend MutualAnnual Premium$1,873Monthly Premium$156
NationwideAnnual Premium$2,106Monthly Premium$176
DairylandAnnual Premium$3,340Monthly Premium$278

Cheapest Car Insurance in Wisconsin for Drivers With Poor Credit

On average, these companies offer the cheapest car insurance rates to drivers with poor credit:

  • American Family: $633 per year
  • AAA: $718 per year

State Farm has the highest rates at an average annual premium of $6,137 for a full coverage policy.

Generally, insurers consider those with lower credit scores as riskier to insure and charge them higher rates. We found that, on average, Wisconsin drivers with credit scores of 580 and below are charged $703 more than those with credit scores above 750.

Data filtered by:Results filtered by:
Age Range:
Age Range:30-59
Coverage Level:
Coverage Level:Full Coverage
American FamilyAnnual Premium$633Monthly Premium$53
AAAAnnual Premium$718Monthly Premium$60
AcuityAnnual Premium$775Monthly Premium$65
ErieAnnual Premium$854Monthly Premium$71
IMT Insurance CompanyAnnual Premium$953Monthly Premium$79
West Bend MutualAnnual Premium$1,009Monthly Premium$84
ChubbAnnual Premium$1,028Monthly Premium$86
GEICOAnnual Premium$1,122Monthly Premium$94
TravelersAnnual Premium$1,158Monthly Premium$96
NationwideAnnual Premium$1,475Monthly Premium$123
Western NationalAnnual Premium$1,575Monthly Premium$131
AllstateAnnual Premium$1,912Monthly Premium$159
KemperAnnual Premium$1,979Monthly Premium$165
FarmersAnnual Premium$2,118Monthly Premium$176
ProgressiveAnnual Premium$2,235Monthly Premium$186
DairylandAnnual Premium$2,609Monthly Premium$217
Auto-Owners Insurance CoAnnual Premium$3,441Monthly Premium$287
State FarmAnnual Premium$6,137Monthly Premium$511

Auto insurance providers found that those with lower credit-based insurance scores are more likely to file claims and charge them higher rates. Although using credit history as a basis for calculating premiums isn’t legal in all states, it is allowed in Wisconsin.

Over time, you can reduce your insurance rate by improving your credit score. You can also compare rates from multiple insurers and take advantage of common discounts.

Cheapest Car Insurance in Wisconsin for Sports Cars

The car insurance companies offering the cheapest full coverage rates for drivers with sports cars are, on average:

  • American Family: $591 per year
  • Travelers: $709 per year

At approximately $2,799 per year, Dairyland is the least affordable company for sports car drivers.

Generally, sports cars are more expensive to insure because they have higher repair and replacement costs than standard vehicles. For example, drivers with a Ford Mustang pay $250 more than those with a Toyota Camry LE.

Data filtered by:Results filtered by:
Age Range:
Age Range:30-59
Coverage Level:
Coverage Level:Full Coverage
American FamilyAnnual Premium$591Monthly Premium$49
TravelersAnnual Premium$709Monthly Premium$59
GEICOAnnual Premium$950Monthly Premium$79
Auto-Owners Insurance CoAnnual Premium$1,006Monthly Premium$84
ChubbAnnual Premium$1,138Monthly Premium$95
NationwideAnnual Premium$1,186Monthly Premium$99
FarmersAnnual Premium$1,201Monthly Premium$100
AllstateAnnual Premium$1,202Monthly Premium$100
State FarmAnnual Premium$1,427Monthly Premium$119
ProgressiveAnnual Premium$1,620Monthly Premium$135
KemperAnnual Premium$1,888Monthly Premium$157
DairylandAnnual Premium$2,799Monthly Premium$233

MoneyGeek used a Ford Mustang as its sample sports car in this study, but costs may differ depending on your particular car model. Sports, electric, and luxury cars are generally more expensive to insure; otherwise, the model may not be a significant factor. However, this may not be true for all states.

Cheapest Car Insurance in Wisconsin for Military Drivers

American Family is the cheapest car insurance provider for active-duty military members and veterans, with an average rate of $564 per year. It offers specific coverages and discounts for military-affiliated policyholders.

USAA, which tailors its policies to members of the military community, is the third cheapest option. Its policies are available in all U.S. states and cost an average of $570 per year.

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MoneyGeek Top Pick
American Family Insurance
  • Annual premium: $564
  • Cheapest rank: No. 1 out of 19 insurers

Despite not offering a military discount, American Family is still the cheapest insurer in Wisconsin.

Cheapest Car Insurance in Wisconsin by City

The city and ZIP code where you live impact the cost of your car insurance. Drivers who live in neighborhoods with higher rates of car theft, vandalism, theft or accidents are typically charged higher premiums because they are more likely to file a claim.

For example, Green Bay has the cheapest rates from AAA for full coverage insurance, at roughly $474 per year. In Milwaukee, the most expensive city, the same AAA policy costs more, at an average of $717 per year.

Use our table below to see how average car insurance rates differ per city.

Green BayCheapest CompanyAAAAnnual Premium$474
MadisonCheapest CompanyAAAAnnual Premium$543
MilwaukeeCheapest CompanyAAAAnnual Premium$717

Car Insurance in Wisconsin: What You Need to Know

Most states, including Wisconsin, require minimum coverage limits of bodily injury liability (BIL) and property damage liability (PDL). In addition to these coverages, Wisconsin state law requires uninsured motorist coverage.

Wisconsin Car Insurance Requirements

Wisconsin requires drivers to purchase a car insurance policy that meets the minimum coverage limit. This includes bodily injury liability, property damage liability and uninsured motorist coverage. A minimum coverage policy might be cheaper but exposes you to greater financial risks from an at-fault accident. We recommend getting as much liability coverage as you can afford.

Wisconsin state law requires you to file an SR-22 certificate of financial responsibility if you have severe violations, such as an OWI or driving without a valid license. SR-22 insurance may increase your coverage requirements.

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    Bodily Injury Liability

    Drivers must carry $25,000 in bodily injury liability per person and $50,000 in bodily injury liability per accident. This covers the cost of medical bills in an accident where you’re at fault. Getting the minimum coverage might not be a good idea, especially considering the rising cost of health care and with surgeries easily reaching tens of thousands of dollars. You’ll have to pay anything over the limits out of your own pocket.

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    Property Damage Liability

    All auto insurance policies must have $10,000 in property damage liability per accident. Paying just this minimum limit means you'll have to pay for any costs over $10,000 if you're at fault in an accident that damages another person's property.

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    Uninsured Motorist Coverage

    Drivers must have $25,000 in uninsured motorist (UM) coverage per person and $50,000 in uninsured motorist coverage per accident. This covers the cost of any injuries you or your passengers might suffer in an accident with an uninsured driver.

MoneyGeek recommends purchasing bodily injury liability insurance of at least $100,000 per person and $300,000 per accident and property damage coverage of at least $100,000 per accident for greater financial protection from at-fault accidents.

If you financed or leased your car, you’re likely required to have comprehensive and collision insurance on your policy.

Collision insurance covers the cost of repairing your vehicle in the event of an at-fault accident with another vehicle or object, like a tree or light pole. Comprehensive insurance pays for the cost of repairing your car if it is damaged in a non-collision incident, including theft, vandalism, fire and severe weather hazards such as floods and falling trees.

Comprehensive and collision coverages are a good idea — 80% of U.S. drivers carry these coverages, according to the Insurance Information Institute. With the rising costs of vehicles and escalating vehicle theft rates, the coverage is not just for "expensive" cars and should be considered by most drivers.

Car Insurance Alternatives in Wisconsin

If you’re unable to get auto insurance for any reason, Wisconsin’s Financial Responsibility Law permits other alternatives to satisfy the required financial responsibility. These are:

  • Certificate of self-insurance: You may apply as a self-insurer if you have more than 25 cars registered under your name. You also need to provide proof of financial ability to cover any potential accident claims for each vehicle. This means you’ll need lots of extra cash in reserve to cover damages to your car and another person’s car and property, as well as possible lawsuits.

  • Surety bonds: A surety bond requires a company to pay its financial obligations in the event of an accident. Surety bonds cost only a percentage of the bond total, making them a cheap alternative to traditional auto insurance.

  • Personal funds: You must provide proof that you have enough funds that you don’t use for business or other personal purposes to cover your financial responsibility.

FAQ: Car Insurance in Wisconsin

Wisconsin residents looking for car insurance options commonly have concerns about cost and service quality. Our answers to the frequently asked questions are a good starting point for learning more.

Which company offers the cheapest car insurance in Wisconsin?
Should you buy the cheapest car insurance available in Wisconsin?

Expert Advice on Finding Cheap Car Insurance in Wisconsin

To help you find credible and accurate insight on car insurance in Wisconsin, MoneyGeek received expert advice from trusted professionals. The perspectives and opinions expressed are those of the individual contributor.

  1. What are the key factors drivers in Wisconsin should look for when searching for the best auto insurance coverage?
  2. What steps can drivers in Wisconsin take to find affordable car insurance?
Bob Dummer
Bob DummerInsurance Agent at P&C Insurance Services
Sahar Bahmani
Sahar BahmaniProfessor of Finance at the University of Wisconsin, Parkside
Greg Kuhlemeyer
Greg KuhlemeyerProfessor of Business Finance at Carroll University
Yongqing Wang
Yongqing WangProfessor at the University of Wisconsin-Milwaukee
Sampath Kumar, Ph.D.
Sampath Kumar, Ph.D.Professor of Marketing for the Austin E. Cofrin School of Business at UW-Green Bay

About Mark Fitzpatrick


Mark Fitzpatrick headshot

Mark Fitzpatrick is a Licensed Property and Casualty Insurance Producer and MoneyGeek's Head of Insurance. He has analyzed the insurance market for over five years, conducting original research and creating personalized content for every kind of buyer. He has been quoted in several insurance-related publications, including CNBC, NBC News and Mashable.

Fitzpatrick earned a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He is passionate about using his knowledge of economics and insurance to bring transparency around financial topics and help others feel confident in their money moves.


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